The Diffusion Group


VR revenues to hit US$18bn by 2025

Global revenues related to virtual reality (VR) will top US$18 billion (€16.6 billion) by 2025, according to new research. The Diffusion Group (TDG) study claims that by 2025 VR will have a global user base of more than 275 million people – with 60 million of those based in the US. “Driven initially by gaming […]

TDG: Cord cutting in decline

The percentage of adult broadband users who are ‘moderately’ or ‘highly likely’ to cancel their pay TV service declined 20% between early 2014 and 2015, according to The Diffusion Group (TDG). The US-based research firm said that after holding steady for several years, it had recorded the first “significant change” in cord-cutting intention with the […]

Facebook to overtake Twitter as top social TV platform

Facebook will overtake Twitter as the “chosen medium for social TV activity” in the next few years, according to The Diffusion Group (TDG). The research firm said that as consumers start to spend less time viewing live TV broadcasts and turn to time-shifted viewing instead, those engaged in social TV conversations are “less likely to […]

Internet set-tops now in 21% of US broadband homes

Internet set-top boxes such as Roku and Apple TV devices are now present in 21% of US broadband homes, according to new research from The Diffusion Group (TDG). TDG’s ‘In-Home CE and Home Network Ecosystem 2015’ report claims that US internet STB penetration has increased 63% in the past year, with just 13% of broadband […]

Half of US pay TV users now watch Netflix

Netflix streaming among pay TV users in the US has climbed from 36% in 2012 to 49% in 2015, according to new research by The Diffusion Group (TDG). The study claims that at the same time, the use of legacy pay-TV services among Netflix users has declined by just three percentage points in the last […]

OTT to account for 25% of LatAm video in 10 years

Over-the-top (OTT) video services like Netflix will account for 25% of Latin American video consumption in 2025, according to new research.  The Diffusion Group’s ‘El Futuro de TV – OTT Video in Latin America, 2015-2025’ report claims that by 2025 OTT will also generate US$8 billion in annual revenue in the region. “Latin America is […]

OTT to account for half of TV ad revenue by 2020

Over-the-top TV ad revenue will account for just under half of total TV ad revenue by 2020, according to The Diffusion Group (TDG).  The research claims that by 2020, OTT TV ad revenue – commercial advertising placed in full-length TV-quality programming delivered via broadband – will represent roughly US$40 billion (€37 billion) of the US$85 […]

Mobile video to account for 20% of all viewing by 2025

Mobile video will account for more than 20% of overall viewing time among US consumers by 2025, with smartphones and tablets to take share from both TV and PC-based video viewing, according to new research. The Diffusion Group (TDG) claims that viewing on smartphones and tablets will experience strong growth over the next decade, but […]

Sports viewing on the web to grow tenfold

Viewing of broadband-distributed sports content is set to grow tenfold between 2015 and 2025, driven by the growing availability of OTT TV services, according to US research firm The Diffusion Group (TDG). The research claims that weekly per-capita viewing of OTT TV sports will grow from just under 25 minutes in 2015 to more than […]

One in eight US pay TV subscribers can access TV everywhere

Almost eight in ten legacy pay TV subscribers have access to authenticated TV everywhere services from most of the major US networks, according to The Diffusion Group (TDG).  The research firm’s ‘TV everywhere deployment among top US operators and networks 2014’ report claims that 74 million homes in the US from the top 15 networks […]