Liberty Global partners with Cadent on addressable TV ads

Liberty Global has partnered with addressable TV advertising platform, Cadent, as it looks to step up its targeted advertising efforts. Virgin Media in the UK will be the first Liberty Global subsidiary to deploy the Cadent platform, which will allow it to deliver different targeted ads to households during the same program. Cadence’s platform is […]

IAB Tech Lab releases targeted OTT ad guidelines

The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video ad experiences across smart TVs, connected devices and other OTT environments. The IAB Technology Laboratory’s ‘guidelines for identifier for advertising on OTT platforms’ provide instructions on best practises for delivering targeted ads, as well as controlling ad frequency and rotations. […]

Sky and Virgin Media strike targeted ad partnership

Sky and Virgin Media have struck a deal to let businesses offer targeted ads across both pay TV platforms. Sky and Virgin said that advertisers will be able to target a combined potential audience of more than 30 million viewers in the UK and Ireland using their targeting technology and customer data. The partnership covers both […]

Channel 4 launches personalised TV ads

UK broadcaster Channel 4 has launched a new interactive VOD format that lets advertisers address viewers by name. Using data provided by the 15 million people registered to Channel 4’s digital and on-demand service All 4, advertisers will be able to incorporate the individual names of viewers into the audio of their ads. Launch partners Foster’s, […]

Half of TV viewing to be on-demand by 2020, predicts Ericsson

By 2020 consumer TV viewing habits will be made up of 50% live, linear viewing and 50% on-demand or time-shifted programming, according to research by Ericsson.  Outlining its vision for TV and media in 2020 in the first of its six-part ‘Ericsson Game Changers’ series, Ericsson said that viewers will soon be used to fully-personalised, […]