Sweden


Tele2 launches new streaming packages on back of Viaplay deal

Swedish telco Tele2 has launched three new streaming packages in its Tele2 Play offering, The move follows the strategic distribution partnerships struck earlier this year between Tele2 and Viaplay Group giving Tele2’s pay TV customers access to a range of Viaplay’s channels and streaming services. Tele2 is now taking the next step in the partnership […]

Pluto TV launches in Nordics, merges with Viafree

Paramount’s FAST service Pluto TV today expanded to the Nordic market with launches in Sweden, Denmark and Norway in partnership with Nordic Entertainment (NENT Group)/Viaplay. For the first time Paramount’s FAST offering will launch in combination with a local AVOD service, NENT Group’s Viafree, bringing a more comprehensive free streaming experience to audiences in Sweden, […]

Swedish SVOD growth flatlining, says Mediavision

The Swedish SVOD market has “reached maturity”, with negligible growth in subscriber numbers and diminishing evidence of ‘stacking’ of multiple services by consumers, according to a study by local research outfit Mediavision. According to Mediavision, some 60% of Swedish households subscribed to one paid video streaming service at the end of the first quarter, with […]

Telia sees digital ad growth but SVOD numbers hit by competition

Nordic telco Telia saw strong growth in digital advertising from its TV business in the first quarter but was hit by a decline in Swedish SVOD subscribers. The company’s extensive TV and Media unit saw ad revenue grow by 11%. Digital advertising grew by 26% and delivering one third of the overall growth, despite what […]

Pluto TV to launch in Nordics in May

ViacomCBS/Paramount’s free ad-supported streaming offering Pluto TV is to launch in the Nordic market in May. The FAST service will be available in Sweden, Denmark, and Norway on May 18. Pluto TV will debut in Nordics offering two viewing choices, with more than 210 live, linear channels and a Viafree on-demand section. Pluto TV’s channels will include […]

Tele2 to offer Viaplay direct through Tele2 Play

Sweden’s Tele2 has forged a streaming partnership with Nordic Entertainment/NENT Group that will ultimately see NENT’s Viaplay streaming service be offered direct through Tele2 Play. Initially Tele2’s pay TV customers will have access to a selection of Viaplay channels and streaming services as part of their pay TV subscription. Later this year, the partnership will […]

Tele2 pivot to streaming fails to offset TV base decline

Tele2 saw revenues from its TV business decline in the quarter to December as growth in its streaming offering failed to offset declines in its fixed and digital-terrestrial subscriber bases. The Swedish and Nordic operator saw revenues from TV drop 4% year-on-year in the quarter to SEK699 million, with revenues from its digital-terrestrial Boxer offering […]

Telia top line boosted by TV and media

Telia’s TV and media business, alongside service revenue in Sweden and the Baltic states helped boost the company’s fourth quarter performance, with overall service revenue rising by 3%. CEO Alison Kirkby said that TV and media had continued to grow in the quarter, with access to C More pay TV content now 14% higher than […]

Tele2 launches new linear streaming offering

Swedish and Nordic service provider Tele2 has changed the name of its streaming service Comhem Play to Tele2 Play and has launched a new Tele2 Play+ service with 21 popular linear channels. The launch of the new offering brings linear streaming to Tele2 customers, enabling them to view the most popular channels without a set-top […]

BritBox teams up with C More for Nordic launch

BritBox International, the international version of the ‘best of UK’ SVOD offering, has teamed up with Swedish pay TV outfit C More to launch in the Nordic market. Starting in early 2022, C More’s customers will have access to BritBox under the partnership, bringing over 3,000 hours of both new original series and library content […]