Viacom takes full control of Italy’s Super!

Viacom International Media Networks (VIMN has acquired the 50% of Super Broadcast S.R.L, which owns and operates the free-to-air (FTA) kids’ TV channel, Super, that it does not already own from De Agostini Editore. The move adds the channel to Viacom Italy’s portfolio. Super! is a free-to-air kids channel in Italy focused on children ages 4-14 […]

Viacom ups Italian ambitions with FTA push

Viacom International Media Networks (VIMN) has acquired an Italian digital free-to-air (FTA) frequency in order to launch Spike locally, and a 50% stake in kids channel Super!. One agreement, with Scripps Networks Interactive, will see Viacom acquiring the LCN 49 frequency ahead of launching male-skewed Spike in Italy by the end of October. The other deal […]

De Agostini launches second-screen app for Super!

Italian publisher, content creation company and channel provider De Agostini has launched a second-screen app targeted at the country’s youth market. The app, which was developed by Vetrya and taps Civolution’s second-screen synchronisation technology, is being deployed by De Agostini’s Super! digital-terrestrial channel and enables teenagers to use an avatar to interact with their favourite […]