Subscription TV

Subscription TV in decline as digital makes gains, says PwC

US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services, according to PricewaterhouseCoopers (PwC).  PwC’s Global Entertainment and Media Outlook 2015-2019 report says that US internet advertising is expected to continue to “outperform all other entertainment and media segments”, with double-digit gains […]