Sprout


NBCU rebrands Sprout as Universal Kids

US children’s channel Sprout has been renamed Universal Kids, though the brand remains as a daily programming block. Sprout parent NBCUniversal Cable Entertainment Lifestyle Networks has made the move after acquiring DreamWorks Animation last year. The new look network, aimed at 2-11s, will launch on September 9, with DreamWorks Animation Television shows such as All […]

Children’s network KidsCo set to close

The shareholders of international kids channel KidsCo are closing down the joint venture following NBCUniversal’s move this week to buy all of preschool network Sprout. The decision has been made to stop broadcasting the channel due to the “challenging” nature of the crowded kids TV channels business and problems “growing” the net. “As a result, […]