JW Player taps SpotX for new ad platform

Video player provider JW Player has teamed up with programmatic ad technology outfit SpotX to launch Video Player Bidding, a new product that is designed to simplify ‘header bidding’ whereby publishers can simultaneously garner bids for ad impressions from multiple demand sources at once, before calling the ad server. According to SpotX, which will be […]

Advertisers seeking cross-platform reach

Changing viewing habits mean that service providers need to deliver cross-platform reach to advertisers, but content owners continue to value pay TV and OTT audiences differently, according to a survey of US MPVDs, OTT providers, content owners and advertisers commissioned by ad technology outfit SpotX from S&P Global Market Intelligence-owned Kagan. According to the survey […]

SpotX server-side insertion interoperable with AWS

Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. AWS Elemental MediaTailor is a personalisation and monetisation service that is designed to enable video to be served with targeted ads to end users while maintaining broadcast quality-of-service […]

SpotX: OTT video ad spend up 18-fold in 2017

The amount of advertising dollars spent on over-the-top (OTT) video inventory grew nearly 18-fold year-on-year in October, according to stats from RTL-owned video ad marketplace SpotX. The company’s data revealed that the portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to over 26% of total spend for […]

RTL to combine SpotX and Smartclip into single ad-tech outfit

RTL Group is to combine SpotX and Smartclip into a single integrated ad-tech company by the end of next year. The broadcast outfit said it would roll the combined platform across its operations and boost it with further acquisitions. RTL said that the combined SpotX-SmartCcip would focus ad-server development, addressable TV, bringing dynamic ad-insertion capabilities […]

RTL closes SpotX acquisition

RTL Group has closed the acquisition of advertising technology outfit SpotX. The broadcasting group acquired the 36.4% of the company itt did not already own, giving it 100% control. RTL first acquired a majority stake in SpotX in September 2014 when the company was known as SpotXchange. The broadcast group said it planned to make […]

European connected TV ad market set for growth with UK leading

The European connected TV advertising market could be worth €825 million by 2020, according to research commissioned by ad technology specialist SpotX. The UK is Europe’s market leader in connected TV advertising, with €125 million’s worth of advertising being viewed on a TV connected to the open internet via streaming devices, smart TVs, games consoles […]

RTL takes full control of SpotX in expansion of ad tech activity

German broadcaster RTL has taken full control of video ad serving technology company SpotX in a deal that values the company at US$404 million. RTL said its investment in the company demonstrated its commitment to an ambitious ad tech strategy as well as recognition of SpotX’s impressive growth and execution strategy. RTL acquired an option […]

TVPlayer agrees ad partnership with SpotX

UK-based TV streaming service, TVPlayer, has partnered with video ad serving platform SpotX, allowing advertisers to target viewers based on their viewing habits. SpotX will provide ad-serving infrastructure for all TVPlayer’s inventory – across connected TV, desktop and smartphones – and will offer data-driven ad buying options. Advertisers will be able to target customers based […]

STV taps SpotX for programmatic advertising

Scottish commercial broadcaster STV has chosen video ad serving platform SpotX to support programmatic selling of advertising on its STV Player on-demand platform. The move will enable advertisers and their agencies can target Scotland-based viewers of programmes such as The Loch, X Factor, The Voice Kids, and live events such as the recent Scotland v […]