TVPlayer agrees ad partnership with SpotX

UK-based TV streaming service, TVPlayer, has partnered with video ad serving platform SpotX, allowing advertisers to target viewers based on their viewing habits. SpotX will provide ad-serving infrastructure for all TVPlayer’s inventory – across connected TV, desktop and smartphones – and will offer data-driven ad buying options. Advertisers will be able to target customers based […]

STV taps SpotX for programmatic advertising

Scottish commercial broadcaster STV has chosen video ad serving platform SpotX to support programmatic selling of advertising on its STV Player on-demand platform. The move will enable advertisers and their agencies can target Scotland-based viewers of programmes such as The Loch, X Factor, The Voice Kids, and live events such as the recent Scotland v […]

SpotX names Klosowski as head of new consulting arm

Video ad serving platform SpotX has created a new consulting arm to be headed by Allen Klosowski, who joined SpotX in 2013 to head mobile and connected TV initiatives. Klosowski has been named as VP of the new Advanced Solutions Group, a global consulting arm focused on guiding advertisers’ and media owners’ video advertising strategies, […]

Meetrics and SpotX team up for ad inventory and audience data

Ad verification technology specialist Meetrics and video ad serving platform SpotX have teamed up to provide ad inventory verification and audience behaviour data for video advertisers in Europe and other international markets. The integration makes Meetrics’ data available in SpotX’s platform for publishers to report back to advertisers, increasing the availability of viewability, verification and […]

Samba TV taps SpotX for targeted advertising

Advertising data analytics specialist Samba TV has tapped video ad serving platform SpotX to deliver custom audience targeting and segmentation for video ads across web, app and connected TV environments. SpotX will become Samba TV’s primary connected TV ad server, enabling brands and advertisers to buy across its connected TV inventory, both programmatically and traditionally. […]

Sling TV taps SpotX for programmatic addressable advertising

DISH Networks-owned OTT TV service Sling TV is now offering programmatic advertising functionality to advertisers and agencies with a platform supplied by SpotX. Sling TV premium ad inventory is now available programmatically through the video ad serving platform, enabling advertisers to buy programmatically as well as target specific audience segments such as ‘would-be-vacationers’, ‘auto intenders’ […]

RTL ‘committed to digital’ as revenues surge

RTL Group remains committed to a digital expansion strategy despite uncertainty over the future of multichannel network BroadbandTV and expects digital to account for at least 15% of overall revenues within the next three to five years, according to co-CEOs Anke Schäferkordt and Guillaume de Posch. The affirmation came as the Luxembourg-based media group reported […]

SpotX makes new appointments

Advertising inventory management specialist SpotX has made three new appointments to its platform services team.  Marta Lopez joins from AudienceScience, bringing four years of industry experience to a new role as account manager, UK and Southern Europe Lopez spent two years at AudienceScience as Platform Manager, EMEA, working with Procter & Gamble Global in Spain, […]

SpotX names platform services chief

Video advertising inventory specialist SpotX has named Ed Wale as director of platform services. Wale, who previously worked for Videology, will report to Leon Siotis, managing director for the UK and southern Europe. At SpotX, he will work alongside the team responsible for supporting  supply-side customers in the UK and across southern Europe to maximise […]

Programmatic advertising business to reach €2bn in Europe by 2020

Programmatic online video advertising in Europe will be a €2 billion industry by 2020, according to research commissioned by video advertising technology provider SpotX from IHS. According to the IHS research, programmatic advertising has grown from €22 million in 2012 to €375 million last year and will continue to grow at a rate of 38.7% […]