Sponsorship


Google acquires FameBit in branded content push for YouTube

Google has acquired FameBit, a technology platform that helps content creators work with brands through sponsorship and paid promotion. Google’s investment is designed to capitalise on the trend of brands partnership with content creators for branded content opportunities such as product placement, promos and sponsorship. The move is part of Google’s drive to deliver more […]

A+E Networks names advertising sales manager

A+E Networks UK has named Nitu Kamboj as global advertising sales and sponsorship manager. Kamboj, who will be responsible for maximising pan regional and global sales opportunities across A+E Networks’ portfolio of media channels, including History and Lifetime, will be based in London and will report to head of global ad sales Angela Gallagher. She […]