Spearad


Spearad introduces Selective Programmatic advertising

Addressable TV advertising firm Spearad has introduced what it calls ‘Selective Programmatic’ TV advertising. The company describes Selective Programmatic as “a revolution in programmatic advertising” for CTV and OTT providers. The technology allows broadcasters to view and verify advertising content they receive via programmatic channels.  The tech differs from traditional programmatic advertising by allowing customers […]