SongConnect


TiVo launches Audience Management Platform, SongConnect

TiVo has launched an Audience Measurement Platform for ad optimisation and a music metadata package called SongConnect. The Audience Management Platform (AMP) is a data-agnostic system designed to let media planners and service providers do data-driven audience targeting and more effective ad inventory allocation. “With the Audience Management Platform, media executives are equipped with the tools […]