Social networks

eMarketer: social ad spend in the UK to exceed TV by 2020

Social networks’ share of advertising spend in the UK will overtake television ad spend by 2020, according to stats published by eMarketer. The research firm said that come 2020, social network ad spending will account for 20% of all media ad spend in the UK, compared to 17.8% for broadcast TV. As it stands today, […]

Ads on social networks unpopular and ineffective, says study

Advertising via social networks such as Facebook, Twitter and Google+ is both unpopular and largely ineffective, according to a study of French consumers’ attitudes by Ifop for Generix Group. According to the study of 1,006 people, 68% of interviewees thought advertising on social networks was unacceptable because they didn’t go on such networks to make […]