Social Media and Multitasking Survey

Multitaskers still focused on TV, says TiVo

Despite the rise of second-screen multi-tasking, TiVo claims that 76% of viewers remain primarily focused on “actually watching what’s on TV.” According to the DVR-maker’s 2013 Social Media and Multitasking Survey, though most viewers report having multi-tasked at least once while watching TV, more than 45% of TiVo users and 35% of non-TiVo users said […]