Snapchat


NPD: 52% of US millennials make video calls

Some 52% of US smartphone users aged 18-34 now use their smartphones to conduct video calls, a 10-point year-on-year increase, according to NPD. The research firm’s Connected Intelligence Application and Convergence Report also found that millennials are using computers less often for web browsing, email, shopping, music, posting pictures or videos, and for using Facebook and […]

Report: Snapchat raises US$175 million in funding

Social messaging app Snapchat has reportedly raised US$175 million (€160 million) in funding at the same US$16 billion valuation the company had a year ago. According to a Wall Street Journal report, Fidelity Investments provided the funding, paying the same US$30.72 per-share price that it did last March. Separately Reuters reported that the US$175 million […]

Snapchat users ‘view 8 billion videos a day’

Users of social messaging app Snapchat reportedly now watch eight billion videos on the service each day. According to a Bloomberg report, Snapchat CEO Evan Spiegel revealed the figure to delegates at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco yesterday. Spiegel reportedly said that video views are up a factor of more […]

Snapchat scraps original content channel

Mobile messaging service Snapchat has closed down its Snap Channel content offering, which it launched earlier this year as part of the new Snapchat Discover platform. According to a Deadline report, Snapchat is permanently closing the channel, having removed the content from it a couple of weeks ago ahead of a planned relaunch. The report […]

Snapchat hires Fox executive in content role

Messaging service Snapchat has hired former Fox Broadcasting exec Marcus Wiley for what is understood to be a head of development/original content role. Wiley was head of comedy development at Fox before exiting the US broadcast net to focus on producing. Deadline, which first reported his hire, said he will oversee the development of original […]

Viacom turns to Snapchat to market new movie

Viacom International Media Networks (VIMN) has struck a deal to air an exclusive premiere of the trailer for Lionsgate’s upcoming movie Absolutely Anything, starring Simon Pegg, Kate Beckinsale and Robin Williams, on MTV’s Snapchat Discover account in the UK.  The trailer for the British comedy will be available tomorrow for one day only on the […]

Snapchat moves into original series

A day after launching its editorial-driven app Discover, messaging service Snapchat has launched its first exclusive original series. SnapperHero, which comes from digital production company Astronauts Wanted and MSN Fullscreen in conjunction with US telco AT&T, will feature YouTube and Vine personalities playing superheroes. Video Game High School’s Freddie Wong is among those lined up […]

Snapchat signs up TV partners for Discover launch

Mobile messaging service Snapchat has partnered with a host of major TV broadcasters and publishers to launch a new in-app feature called Snapchat Discover.  Discover will let Snapchat users explore stories from different professional editorial teams. Media partners already signed up to the service including National Geographic, Vice Media, Yahoo News, Comedy Central, CNN, ESPN […]

TV companies must innovate and engage audiences, warns top media strategist

TV has “not innovated” in the past decade and programmers are losing control over their audience, according to digital media strategist Robert Tercek. Speaking at Arris’ Video Leadership Forum in Barcelona this week, Tercek, who has previously worked for companies like MTV, Star TV in Asia, Sony Pictures Entertainment and the Oprah Winfrey Network, called […]

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