Snapchat


Lis Murdoch digital studio preps Snapchat originals

Social video platform Snapchat Discover has commissioned a pair of series from Elisabeth Murdoch’s Vertical Networks. Yes Theory and Without Limits will debut on the platform this summer, with the former set to launch at the end of this month. Endemol Shine North America is serving as creative consultant on Yes Theory, with a further […]

NBCUniversal ploughs US$500m into Snapchat

NBCUniversal has invested US$500 million (€470 million) in Snapchat’s IPO last week as the latest phase of its ongoing investment in digital media assets. The Comcast-owned broadcast and studio outfit confirmed the purchase after it was reported by NBC-owned CNBC. According to the news outlet, Snap’s stock allocation to NBCUniversal seemed to be the only […]

Snapchat IPO values the company at US$28.3bn

Snapchat parent company, Snap, closed its first day of trading with a stockprice of US$24.48, giving the messaging app a valuation of US$28.3 billion. Snap priced its initial public offering of 2 billion shares of Class A common at US$17 per share, for a total offering size of US$3.4 billion – higher than the US$3 billion it said […]

Ampere: Snapchat video users love comedy and sport

Snapchat allows content companies to reach young viewers in a way that other social and video platforms cannot do with comedy, horror and sport among the key programming genres. New research from Ampere Analysis shows that Snapchat delivers a young audience that want to engage with content on mobile devices. It is better at reaching […]

Discovery to provide exclusive content for Snapchat

Discovery is to provide premium short-form video content exclusively for US users of social media platform Snapchat. Under the terms of the deal, Discovery and Snapchat will collaborate to produce new series created specifically for Snapchat’s mobile-centric audience as well as shows inspired by existing Discovery titles including Shark Week and Mythbusters. The shows are […]

BBC and Snapchat team for Planet Earth II

BBC Worldwide will launch exclusive Planet Earth II content on Snapchat a day ahead of its linear airing. Worldwide, the commercial arm of the BBC, has joined forces with Snap Inc. and new content from the blue chip factual show will be available to view on mobile devices in the US and Canada. The linear […]

Snapchat lists traditional TV among competitors in IPO filing

Snapchat cited traditional companies in the TV space among its competitors, as it filed papers for a planned US$3 billion IPO. The firm, which described itself as a “camera company” in its S1 filing with the SEC, said it aimed to raise up to US$3 billion in a stock market debut that could value the […]

Report: Snapchat files for IPO

Snapchat has reportedly filed for an initial public offering (IPO) that could value the firm at as much as US$25 billion. According to Wall Street Journal and Reuters reports, Snapchat, now known formally as Snap Inc, has confidentially filed paperwork with the US Securities and Exchange Commission and is expected to IPO as early as March. […]

Snapchat phasing out revenue share and moving to content licensing

Online messaging app Snapchat plans to move from sharing revenue with content providers to its Snapchat Discover offering but will instead pay a fixed licence to make content available on the platform. Snapchat launched Discover last year as a platform for broadcasters and other professional content publishers to make content available. Publishing partners provide posts […]

Report: Snapchat preparing for IPO

Snapchat is reportedly working on an initial public offering (IPO) that could value the firm at upwards of US$25 billion. According to a Wall Street Journal report, Snapchat – which recently renamed the company Snap Inc – is preparing paperwork for its stock market debut with a view to floating as early as the end […]