Snapchat


Pew: Facebook no longer most popular online platform among US teens

Facebook is no longer the most popular online platform among US teens, with more now claiming to use YouTube, Instagram and Snapchat, according to the Pew Research Center. The ‘Teens, Social Media and Technology 2018’ report said that a shift in teens’ social media use is just one example of how the technology landscape for young people […]

NBC to stream live Olympics coverage on Snapchat

NBC is due to stream one live moment a day to Snapchat users in the US during this month’s Olympic Winter Games from PyeongChang, South Korea. The Snapchat partnership will be the first time that NBC Olympics has ever distributed live Olympic programming off of its own platforms. It will also mark the debut of […]

Snap content chief shares mobile video plans following NBCU deal

Snapchat will continue to focus on content that is designed specifically for mobile and will continue to rely exclusively on an advertising-based revenue, according to Sean Mills, the video messaging service’s head of original content. Speaking at MIPCOM yesterday, Mills said that Snap’s newly announced content creator studio JV with NBCUniversal is based on the […]

Eurosport partners with Snap on Olympics coverage

Eurosport has agreed a content and advertising deal with Snap to bring coverage of the 2018 Winter Olympic Games in PyeongChang to Snapchat. Different types of curated content from the games will appear on Snap’s Discovery platform – including behind-the-scenes action from Olympic snowboarding, skiing and ice hockey events, and content from athletes and influencers. […]

Snap and NBCUniversal launch digital content studio

Snap and NBCUniversal are partnering on a new digital content studio that will make made-for-mobile programming that will primarily debut on Snapchat. The joint venture will be based in Santa Monica, California, and will initially focus on developing and producing Shows – including scripted and other genres – for the Snapchat platform. NBC Entertainment veteran […]

Ampere study highlights shifting online video pattern

YouTube remains the most watched video service overall across 14 major markets, but Facebook now attracts just under half the number of eyeballs of Google’s service, according to Ampere Analysis’ Top Online Video Services Barometer. YouTube was the most watched service in all but one of the markets surveyed. The UK was the exception, where […]

Snapchat set for scripted content in 2017

Snap Inc’s VP of content Nick Bell has said the platform is set to release scripted content before the end of the year during a keynote speech at the Edinburgh International Television Festival. While discussing the platform’s commissioning and financial model, Bell said: “Candidly, we haven’t gotten into scripted yet because scripted is expensive, and we want […]

MTV launches localised Snapchat channel in France

Viacom-owned music channel MTV has launched a localised ‘Publisher Story’ on Snapchat’s Discover platform in France. This is Viacom’s first fully localised, non-English channel to debut on Snapchat Discover. MTV in English is already available on Snapchat in the US and internationally. MTV is the first television channel in France to join Snapchat Discover, offering […]

Snapchat launches Spectacles in Europe

Snapchat parent company Snap Inc has started selling its video camera-equipped sunglasses in Europe. Spectacles are available in the UK, Austria, Belgium, Denmark, Germany, Spain, Finland, France, Ireland, Italy, Netherlands, Norway, Switzerland and Sweden priced at £129.99 or €149.99. The company announced the US launch of the glasses in September, marking its first move into […]

BT Sport and Snapchat partner for Champions League final

BT Sport is partnering with Snapchat in the UK on social coverage of Saturday’s UEFA Champions League Final. Snapchat’s ‘Our Story’ coverage of the Juventus vs. Real Madrid match will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams, and people watching at home. […]