Snapchat Discover

Snap partners with BBC Studios to host made-for-mobile content

Snap, owner and operator of Snapchat has teamed up with BBC Studios to host made-for-mobile, short-form content on the app. Available via Snapchat Discover, BBC Studios will host highlights and behind the scenes content from the studios’ leading shows, including Top Gear and EastEnders as well as science and nature content from BBC Earth. BBC Studios’ […]

Snap unveils raft of new shows and launches games service

Social network Snap held its first-ever Partner Summit on Thursday to unveil a list of new original shows as well as launching a new gaming offering and new features. The purpose of the event is to unveil new products and encourage potential partners to build features or products that work with the Snapchat App. New […]

Shows destination provides big boost for Snap

Snap beat analyst estimates with a 36% revenue rise which it attributes to its redesign of Discovery – the destination for premium content made by the company and its partners. The company reported what it called “record” revenue of $390m for Q4, up by 36% year-on-year. Full-year revenue was $1.2bn, up 43% from 2017. CEO […]

MTV launches localised Snapchat channel in France

Viacom-owned music channel MTV has launched a localised ‘Publisher Story’ on Snapchat’s Discover platform in France. This is Viacom’s first fully localised, non-English channel to debut on Snapchat Discover. MTV in English is already available on Snapchat in the US and internationally. MTV is the first television channel in France to join Snapchat Discover, offering […]

Lis Murdoch digital studio preps Snapchat originals

Social video platform Snapchat Discover has commissioned a pair of series from Elisabeth Murdoch’s Vertical Networks. Yes Theory and Without Limits will debut on the platform this summer, with the former set to launch at the end of this month. Endemol Shine North America is serving as creative consultant on Yes Theory, with a further […]

Snapchat phasing out revenue share and moving to content licensing

Online messaging app Snapchat plans to move from sharing revenue with content providers to its Snapchat Discover offering but will instead pay a fixed licence to make content available on the platform. Snapchat launched Discover last year as a platform for broadcasters and other professional content publishers to make content available. Publishing partners provide posts […]

MTV to launch three new Snapchat series

MTV International is due to launch three new UK-produced original Snapchat series in the coming weeks. Show Us Ur Phone is a new short-form gameshow series that will see host and Geordie Shore star Charlotte Crosby quiz couples in the street. MTV Threads focuses on the style and stories behind famous peoples’ clothes, while MTV Sex […]

Traditional media brands find Snapchat Discover success

US millennials usually view well-established media brands on Snapchat Discover, rather than media that targets their generation, according to Futurescape. The research firm said that its survey of 1,117 US Snapchat users will “reassure major media owners that their brands and content continue to be relevant to teen and young adult audiences” on the mobile social […]

Comedy Central readies slate of Snapchat originals

Comedy Central has unveiled a nine-strong slate of original programmes for messaging service Snapchat. The Viacom comedy network has an existing channel on Snapchat Discover, Snapchat’s platform for professional content creators, and the new content will launch on this service. “It’s been great fun experimenting with established and emerging talent on our Snapchat Discover channel,” […]

Snapchat scraps original content channel

Mobile messaging service Snapchat has closed down its Snap Channel content offering, which it launched earlier this year as part of the new Snapchat Discover platform. According to a Deadline report, Snapchat is permanently closing the channel, having removed the content from it a couple of weeks ago ahead of a planned relaunch. The report […]