Smart TV users engaging with ads, says survey

Smart TV users are actively engaging with interactive advertising, according to a study of UK smart TV users by interactive advertising specialist Smartclip. The company said it found that half of its study’s smart TV users say that they have already interacted with an ad and 31% of people engage in an action as a […]

Smartclip teams up with TP Vision for Philips TVs

Multiscreen video and brand advertising specialist Smartclip has struck a partnership with TP Vision, which manufactures Philips-branded TVs. Smartclip will deliver advertisements on the Philips Smart TV portal homepage and sub-pages, including the App Gallery and to the Smart TV ecosystem. The partnership covers the Philips Smart TV offering in western Europe and Russia. “We […]

Smartclip strikes deal with Samsung

Multiscreen advertising specialist Smartclip has struck a partnership with Samsung whereby Samsung’s AdHub advertising platform for smart TVs, Blu-ray players, smartphones and tablets will enable Smartclip’s advertisers to target audiences.  Smartclip will be a partner for Samsung across 19 markets. Jean-Pierre Fumagalli, CEO of Smartclip, said, “Smartclip is thrilled to be partnering with the number […]

Smartclip and Accedo offer gaming ads

Video advertising specialist Smartclip and smart TV app developer Accedo have signed an agreement that will see pre-roll video ads inserted into gaming app Funspot. Smartclip will start monetising the Funspot games with in-gaming pre-rolls in European markets including the Nordics, UK, Germany, France, Italy and Spain. Funspot offers various casual games including board, arcade, […]

Smartclip strikes Livestation ad deal

Digital video ad company Smartclip has signed a pan-European deal with online TV news aggregator Livestation. Livestation brings together live news channels from around the world, including CNN, BBC, Al Jazeera and CNBC. Most of the channels are available for free and can be watched on PC, mobile, tablet and connected TV. Smartclip will give […]