Smart TV Alliance

HbbTV Association joins with Smart TV Alliance

The HbbTV Association is set to merge the activities of the Smart TV Alliance into HbbTV, extending the scope of the HbbTV Specification to address OTT services. Announcing the move, the two organisations said that combining their efforts will streamline standards for over-the-top services, providing a more efficient approach for manufacturers, broadcasters, content producers and […]

Smart TV Alliance to promote app development

LG and Philips have united to create the Smart TV Alliance, a group that aims to create a set of open HTML-based standards that will enable app developers to create apps that work across connected TV brands. The Smart TV Alliance said its mission is to create a large and productive ecosystem for Smart TV […]