Sky rolls out targeted AdSmart service

UK satellite TV operator Sky has launched its intelligent TV advertising service AdSmart following a successful six-month trial of the technology.  AdSmart is designed to tailor what is shown during TV ad breaks depending on a household’s profile and location, allowing advertisers to target their campaigns more accurately. The technology works by sending a library […]

Sky claims 2013 sports milestone

UK satellite operator BSkyB said that Sky Sports delivered a record 55,000 hours of sport last year across its six channels and Sky 3D.  Sky said that the sports output represented a 12% year-on-year increase, with its football coverage in particular attracting record viewing figures. Sky added that it reached a record 30 million plus […]

Sky adds 4oD to Now TV Box

UK pay TV operator Sky has added terrestrial network Channel 4’s catch-up and on-demand service, 4oD, to its internet-streaming Now TV Box.  4oD joins the BBC’s iPlayer catch-up service and Channel 5’s Demand 5 on the device, which Sky launched in July. Sky’s Now TV Box is a white label version of a set-top by […]

India’s Zee TV launches Sky offer for DittoTV

Indian broadcaster Zee is making its online live TV and VOD service, DittoTV, available free of charge to UK customers that already subscribe to the Zee channel on Sky. The recently launched online live TV and VOD service is aimed at viewers in the UK and the rest of Europe, with non-Zee TV customers are […]

BT takes UK Champions League rights

UK telco and pay TV provider BT has secured exclusive live TV rights to all Champions League football matches as part of a £897 million (€1.07 billion) three-year deal.  The agreement, which comes into effect from the 2015/16 season, strikes a blow to UK broadcaster ITV and pay TV operator Sky, which currently share UK […]

Sky breaks on-demand viewing records

UK pay TV operator Sky said that the recent launch of its Karl Pilkington-fronted  Sky 1 show, The Moaning of Life, broke On Demand and Sky Go viewing records.  Sky’s director of entertainment channels, Stuart Murphy, said the series premiere was downloaded more 100,000 times via Sky’s On Demand service and there were just under […]

YouView takes UK catch-up lead

UK connected TV platform, YouView, is now the largest catch-up TV provider in the UK, according to the latest stats from digital media consultancy Decipher. The firm’s Q3 2013 audit claims that the YouView platform’s catch-up assets grew by 25% in the quarter to 2,677 programmes, beating Sky, which has 2,592 content assets. In spite […]

Ireland’s UTV goes HD on FreeSat and Sky

Northern Irish TV station UTV has launched its channel in high-definition on the FreeSat and Sky platforms for the first time.  The launches mean that UTV is now available in HD on all TV platforms, the firm said. In October 2010 UTV made its first HD steps by launching a high definition feed of its […]

Sky takes UKTV online and on-demand

UK pay TV provider Sky has signed a new multi-year deal with UKTV that will see it launch the multichannel broadcaster’s pay networks via its on-demand and mobile services. The multiplatform extension of the two companies’ existing partnership will make UKTV content available through Sky On Demand and the company’s mobile TV service, Sky Go. […]

Sky’s Now TV adds entertainment channels

Sky has bolstered its pay-monthly OTT service, Now TV, by adding ten TV channels – including Sky1, Discovery and MTV – as part of a new entertainment package. The Now TV Entertainment Month Pass will give users access to Sky 1, Sky Atlantic, Sky Living, Sky Arts 1, Discovery, MTV, Comedy Central, Gold, Disney and […]