Sky Deutschland’s ad sales arm has conducted a study of the effectiveness of video-on-demand advertising that it says shows the effectiveness of the activity. Sky Media Network tested recall of ads for Volvo on Sky Anytime that it said showed that about half the audience recalled seeing a spot for the Volvo brand, with about […]
German music service Deluxe Music has turned to pay TV operator Sky Deutschland’s advertising sales arm Sky Media Network to provide ad sales. HighView-owned free-to-air Deluxe Music offers a wide range of music programming, covering popular classics and rare tracks. The service has been available on the HD+ platform since December last year.
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