Addressable TV can increase ad engagement by 35% and cut channel switching by 48%, or almost a half, according to a five-year study of Sky AdSmart from the pay TV operator. According to the study, facial recognition analysis showed that when addressable ads are on TV, viewers’ attentiveness to the screen could be as much […]
Interactive television platforms in Europe are well-placed to survive the imposition of the General Data Protection Regulation (GDPR) because it is a relatively trusted medium, according to BT Sport director of mobile strategy Matt Stagg. Speaking on a panel on personalisation of TV services at the TV Connect event in London yesterday, Stagg said people […]
ICYMI: @Channel4 launches High Impact digital advertising experiment digitaltveurope.com/2023/03/30/cha… https://t.co/tKlNiRp8Ml
30 March 2023 @ 21:00:00 UTC
ICYMI: MFE and Meta join forces to fight piracy digitaltveurope.com/2023/03/30/mfe…
30 March 2023 @ 20:00:00 UTC
ICYMI: @SES_Satellites confirms it is in merger talks with @INTELSAT digitaltveurope.com/2023/03/30/ses… https://t.co/OB3edxN468
30 March 2023 @ 19:00:01 UTC
GVF names Irina Petrov as acting secretary general digitaltveurope.com/2023/03/30/gvf… https://t.co/ShqykfoMqD
30 March 2023 @ 18:30:02 UTC
Vodafone España appoints Laura Galián territorial director digitaltveurope.com/2023/03/30/vod… https://t.co/DlNVabB5t2
30 March 2023 @ 18:00:01 UTC
