Simon-Kucher


Netflix increases UK pricing by 20%

Streaming giant Netflix is to increase pricing to its UK offering by up to 20%, the company said on May 30. The standard plan (allowing for streaming on two devices at the same time in HD) rises to £8.99 (€10.44) from £7.99 (€9.28), while the premium plan (streaming on up to four devices in Ultra […]

Netflix price hikes likely to hit UK, says pricing strategy firm

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]