Shawn DuBravac

New data will give much deeper insights, change the content industry

The TV and advertising industries will start to move away from “archaic” demographic definitions, with new data due to give much deeper insights into character, according to Shawn DuBravac. Speaking on a panel session at IBC yesterday, DuBravac, who is chief economist and senior director of research at the Consumer Electronics Association, said that in […]