SevenOne Media International

ProSiebenSat.1 Entertainment becomes SevenOne Entertainment

German commercial broadcaster ProSiebenSat.1’s entertainment business – which houses its TV channels, content and digital businesses – is changing its name to SevenOne Entertainment. ProSiebenSat.1 Deutschland, which includes the group’s TV channels, will be bundled into the new SevenOne Entertainment Group along with advertising arm SevenOne Media. The change follows on from the restructuring of […]

ProSiebenSat.1 experiments with addressable advertising

ProSiebenSat.1’s digital marketing subsidiary, SevenOne Media International, has partnered with ad agency Pilot Hamburg to run an addressable TV ad spot trial in Germany. For a period of four weeks, different ads were broadcast depending on where the viewer was based – for instance viewers in Cologne were not served the same ads as those […]