Serie A

Serie A partners with WSC Sports AI tech for automated match highlights

Italian football’s top flight league Serie A has announced a three-year partnership with AI sports video tech firm WSC Sports. The deal will see Serie A utilise WSC’s tech to automatically create highlights in real-time of all Serie A, Supercoppa Frecciarossa, and Coppa Italia Frecciarossa matches.  WSC Sports said that its machine learning technology analyses […]

Serie A brings live football to the metaverse

Italian top flight football league Serie A has become the first league in the sport to broadcast a match on the metaverse. AC Milan’s 1-0 victory over ACF Fiorentina last weekend was made available to viewers in the Middle East and North Africa (MENA) region in The Nemesis metaverse. To power the broadcast, Serie A […]

No plans to cut Russia broadcasts, says Serie A president

Italy’s top flight football league Serie A has no intention of abandoning its broadcast deals in Russia the league’s president has said. The English Premier League made headlines last month when it abandoned its €7 million per season broadcast deal with Rambler Media, which is operated by state-owned bank Sberbank, in light of Russia’s invasion […]

Serie A expands YouTube deal for remainder of season

Serie A will air all matches on YouTube in the MENA region for the remainder of the 2021/22 season. The league had previously launched a country-by-country rights tender for the region after BeIN Sports opted against renewing its US$500 million deal across MENA.  This latest announcement comes as an expansion of an agreement between Serie […]

Serie A renews content protection agreement with Friend MTS

Content protection specialist firm Friend MTS has renewed its anti-piracy services deal with Serie A. The three-season extension will see Friend MTS utilise its anti-piracy services to protect the Italian top flight football league.  Friend MTS’s global monitoring services provide real-time identification of illegal streams of live Lega Serie A content, and have helped to […]

Serie A stays on YouTube in MENA

As Italy’s Serie A continues to lack a broadcaster in MENA, the league has announced that it will continue to air matches on YouTube for free in the region. The league had previously launched a country-by-country MENA broadcast rights tender, after relations with previous rights holder beIN Media soured. On its return from the Covid-19-enforced […]

Infront offers to fill Serie A media rights value gap 

Sports marketing firm Infront Italy has offered to plug the gap in Serie A’s media rights revenues during the current cycle in exchange for becoming the league’s exclusive domestic and international media rights distributor through to 2030. Media rights took a nosedive across Europe as a result of the Covid-19 pandemic and Italy was no […]

Serie A seeks assurances from DAZN over technical issues

Italy’s Serie A has sought assurances from DAZN after it suffered a number of technical issues on the opening weekend of the season. DAZN, which is at the start of its ‘historic’ three-year rights agreement with the league, bore the brunt of a deluge of complaints from consumers over poor signal, bad video quality and […]

DAZN hit by Serie A problems as Sky, TIM reach agreements on bars

Sports streamer DAZN has begun streaming coverage of Italian Serie A football to the Italian domestic audience, but not without attracting criticism for the quality of its transmissions. The debut, featuring a match between Inter and Genoa, was hit by technical problems for around 10 minutes, attracting the wrath of social media users and of […]

BeIN Media and Movistar+ secure Serie A deals

BeIN Media has struck a deal with Serie A’s international media rights partner Infront giving beIN Sports the exclusive rights to the top-tier italian football league in nine territories, including France, Hong Kong, Indonesia, Thailand, Cambodia, Laos, the Philippines, Brunei and East Timor, until 2024. The deal will also see beIN broadcast Serie A in three […]