Samba TV


Liberty Global invests US$7.5m in Samba TV

Liberty Global has invested US$7.5 million in San Francisco-based television data and analytics firm Samba TV. Samba TV said that it will use the cash to expand its TV audience platform footprint to make audiences more addressable and measureable for agencies, brands and broadcasters. “The television markets in Europe are ready for the next generation […]

App specialist Samba TV buys Poland’s Filmaster

US smart TV app provider, Samba TV, has acquired Warsaw, Poland-based recommendations specialist Filmaster. Samba TV, which is based in San Francisco, said that it will use Filmaster’s recommendation engine in its smart TV applications and that it has already begun deploying the technology. It added that the deal now represents its biggest office in […]