Samba TV


Comscore announces partnership with Samba TV

Media planner Comscore will significantly expand its TV measurement footprint via a new partnership with TV data and analytics provider Samba TV. Starting in “select European markets”, this partnership (along with a number of others announced earlier this year) will see Comscore able to deliver CTV measurement capabilities across the world. Comscore’s new Smart TV […]

HbbTV Association adds new members

Seven new members have joined the HbbTV Association. The HbbTV Association is a global initiative promoting an open standard for the delivery of advanced interactive TV services. The new members of the group are: ARRIS (now part of CommScope), Irdeto, DATV, Enensys Technologies, Fluendo, Samba TV and SmarDTV Global. “We are excited about so many […]

Liberty Global invests US$7.5m in Samba TV

Liberty Global has invested US$7.5 million in San Francisco-based television data and analytics firm Samba TV. Samba TV said that it will use the cash to expand its TV audience platform footprint to make audiences more addressable and measureable for agencies, brands and broadcasters. “The television markets in Europe are ready for the next generation […]

App specialist Samba TV buys Poland’s Filmaster

US smart TV app provider, Samba TV, has acquired Warsaw, Poland-based recommendations specialist Filmaster. Samba TV, which is based in San Francisco, said that it will use Filmaster’s recommendation engine in its smart TV applications and that it has already begun deploying the technology. It added that the deal now represents its biggest office in […]