Samba TV

Hawk launches omnichannel targeting solution in partnership with Samba TV

Digital omnichannel advertising firm, Hawk, has signed a partnership with TV technology company specialising in audience data and omniscreen measurement, Samba TV. Hawk’s platform will give advertisers and agencies access to Samba TV’s Geo Audience data and insights to enable greater omnichannel targeting effectiveness for brand exposure and wider audience reach. Hawk’s demand-side platform (DSP) […]

Samba TV leverages Red Bee Media’s metadata and linear schedules

Media services provider, Red Bee Media, and provider of TV technology for audience data and omniscreen measurement, Samba TV, has extended its multi-year partnership, with additional integrations. The partnership will integrate Red Bee’s metadata into Samba TV’s suite of end-user software products, including interactive TV, research and analytics. Samba TV will use Red Bee’s metadata […]

Yahoo signs up Samba TV for ad targeting and measurement

Yahoo has signed a partnership with data and analytics outfit Samba TV to provide advertisers with a TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo demand-side advertising platform across the UK and Canada. The deal is part of an extension and renewal of an existing partnership in Australia, launched in 2022 […]

Samba TV launches in Spain with Smartclip

Omniscreen techprovider Samba TV has announced a partnership with adtech platform Smartclip to expand into Spain. Samba said that expanding into Spain “delivers another key pillar” in its growth strategy, with the country being its fifth major market launch this year after Australia, the UK, Germany and in France via a partnership with MediaSquare. The […]

Disney+: Obi-Wan Kenobi becomes most-successful premiere for streamer

Disney has revealed that Obi-Wan Kenobi has been its most popular debut to date. The highly anticipated limited series sees Scottish actor Ewan McGregor reprise his role as the titular character, and is set a decade after his last appearance in the franchise in 2005’s Star Wars: Revenge of the Sith. On Twitter, Disney said: […]

Samba TV and MediaSquare partner for ‘programmatic alliance’ in France

Ominscreen advertising and analytics firm Samba TV has announced a strategic partnership with French media marketplace MediaSquare. Samba will provide MediaSquare with advertising retargeting and targeting for OTT viewers and gamers in France. The company said that it has a panel of nearly 1 million households in France, which makes it the largest provider of […]

Samba TV launches global TV viewership dashboard

Analytics firm Samba TV has announced the launch of its global Real-time TV Viewership Dashboard. The interactive TV analytics dashboard promises to provide its users with geographic and demographic analysis of viewership in real-time across the world. The dashboard will first roll out in the US, UK, Germany, and Australia with further expansion planned for […]

Samba TV and PubMatic partner for CTV audience targeting

Ad and analytics provider Samba TV has announced a partnership with sell-side platform PubMatic. The deal will see Samba TV’s first-party CTV data integrated with PubMatic’s ad platform. The partnership will encompass the UK, Germany, Italy and France, and promises to provide media buyers with advanced omniscreen targeting capabilities. A statement from the companies said […]

Samba TV and Vestel fight ‘Soap Opera Effect’ with launch of new AI tech

TV data and audience analytics company Samba TV has announced a partnership with TV producer Vestel to introduce a ‘groundbreaking’ AI tech. Dubbed Picture Perfect, the tech promises to optimise picture quality in real time for gaming, live sports and movies, and can operate offline. The tech leverages machine learning on the edge device, and […]

Samba TV partners with TiVo to expand ACR footprint

TV data measurement firm Samba TV has announced a partnership with TiVo that will broaden the reach and representation of its dataset across millions of households across the world. The deal will see Samba’s integrated dataset now able to precisely measure the impact of live and time shifting linear TV usage on reach, frequency, and […]