Samba TV


Disney+: Obi-Wan Kenobi becomes most-successful premiere for streamer

Disney has revealed that Obi-Wan Kenobi has been its most popular debut to date. The highly anticipated limited series sees Scottish actor Ewan McGregor reprise his role as the titular character, and is set a decade after his last appearance in the franchise in 2005’s Star Wars: Revenge of the Sith. On Twitter, Disney said: […]

Samba TV and MediaSquare partner for ‘programmatic alliance’ in France

Ominscreen advertising and analytics firm Samba TV has announced a strategic partnership with French media marketplace MediaSquare. Samba will provide MediaSquare with advertising retargeting and targeting for OTT viewers and gamers in France. The company said that it has a panel of nearly 1 million households in France, which makes it the largest provider of […]

Samba TV launches global TV viewership dashboard

Analytics firm Samba TV has announced the launch of its global Real-time TV Viewership Dashboard. The interactive TV analytics dashboard promises to provide its users with geographic and demographic analysis of viewership in real-time across the world. The dashboard will first roll out in the US, UK, Germany, and Australia with further expansion planned for […]

Samba TV and PubMatic partner for CTV audience targeting

Ad and analytics provider Samba TV has announced a partnership with sell-side platform PubMatic. The deal will see Samba TV’s first-party CTV data integrated with PubMatic’s ad platform. The partnership will encompass the UK, Germany, Italy and France, and promises to provide media buyers with advanced omniscreen targeting capabilities. A statement from the companies said […]

Samba TV and Vestel fight ‘Soap Opera Effect’ with launch of new AI tech

TV data and audience analytics company Samba TV has announced a partnership with TV producer Vestel to introduce a ‘groundbreaking’ AI tech. Dubbed Picture Perfect, the tech promises to optimise picture quality in real time for gaming, live sports and movies, and can operate offline. The tech leverages machine learning on the edge device, and […]

Samba TV partners with TiVo to expand ACR footprint

TV data measurement firm Samba TV has announced a partnership with TiVo that will broaden the reach and representation of its dataset across millions of households across the world. The deal will see Samba’s integrated dataset now able to precisely measure the impact of live and time shifting linear TV usage on reach, frequency, and […]

Comscore announces partnership with Samba TV

Media planner Comscore will significantly expand its TV measurement footprint via a new partnership with TV data and analytics provider Samba TV. Starting in “select European markets”, this partnership (along with a number of others announced earlier this year) will see Comscore able to deliver CTV measurement capabilities across the world. Comscore’s new Smart TV […]

HbbTV Association adds new members

Seven new members have joined the HbbTV Association. The HbbTV Association is a global initiative promoting an open standard for the delivery of advanced interactive TV services. The new members of the group are: ARRIS (now part of CommScope), Irdeto, DATV, Enensys Technologies, Fluendo, Samba TV and SmarDTV Global. “We are excited about so many […]

Liberty Global invests US$7.5m in Samba TV

Liberty Global has invested US$7.5 million in San Francisco-based television data and analytics firm Samba TV. Samba TV said that it will use the cash to expand its TV audience platform footprint to make audiences more addressable and measureable for agencies, brands and broadcasters. “The television markets in Europe are ready for the next generation […]

App specialist Samba TV buys Poland’s Filmaster

US smart TV app provider, Samba TV, has acquired Warsaw, Poland-based recommendations specialist Filmaster. Samba TV, which is based in San Francisco, said that it will use Filmaster’s recommendation engine in its smart TV applications and that it has already begun deploying the technology. It added that the deal now represents its biggest office in […]