Rio


Olympics reports ‘record-breaking media coverage’

The International Olympic Committee (IOC) hailed “record-breaking media coverage” and “unprecedented levels of engagement” at this summer’s Rio Games. The IOC said that there was nearly 350,000 total hours of Olympics coverage this year, up from less than 200,000 hours for London 2012, with more than 500 TV channels and 250 digital platforms carrying the […]

NBC to provide 4K Olympics coverage

NBC Olympics will provide distribution partners with 4K, Ultra HD coverage of the Rio Olympics this summer. NBC said it will deliver 4K, UHD coverage to cable, satellite and telco providers and other partner on a one day delay. This UHD footage will include the Olympics opening and closing ceremonies, swimming, track and field, judo, […]