Red Bull

Red Bull after Austrian F1 broadcast rights, claims report

Red Bull is interested in acquiring the rights to Formula One in Austria for its free-to-air channel Servus TV. The Austrian company was made famous by its energy drink, but has since evolved into a fully fledged empire that encompasses multiple sports teams, extreme sports events and music festivals. Heavily invested in the F1, the […]

Vodafone Portugal taps Red Bull for 4K movies-on-demand

Vodafone Portugal is to make movies available in 4K resolution to its Videoclube on-demand users from today. Vodafone’s line-up of 4K movies can be viewed free of charge by Videoclube subscribers equipped with one of the operator’s 4K UHD TV set-top boxes. The content being made available is produced by Red Bull Media House. The […]

Vivendi units team up with Red Bull production outfit

Vivendi’s production arm Studiocanal and sister company Universal Music Group has formed a co-development partnership with Red Bull-owned Terra Mater Film Studios (The Ivory Game, Mindgamers) as the first step in a global initiative by Vivendi and Red Biull to maximise the value of their combined assets. Projects developed from the deal, which was announced […]

Xumo hires Red Bull’s Hall to head product strategy

US OTT TV specialist Xumo has hired former Red Bull TV executive Chris Hall as head of product strategy and development. Xumo, which offers a range of live and on-demand channels via smart TVs, set-tops and mobile devices, has hired Hall to drive product strategy across its core native TV experiences in partnership with television […]

Red Bull keeps Servus on air

Red Bull-owned channel Servus TV will continue to operate, despite the announcement earlier this week that that the Austrian net was closing. The channel is loss-making, but the closure was, according to local press, driven by channel founder Dietrich Mateschitz’s disgruntlement at staff plans to form a work council. The decision has now been reversed and the channel […]

Red Bull takes on new content for linear channel offering

Red Bull Media House is planning to build the presence of its Red Bull TV channel, hitherto available online, on traditional pay TV platforms by  embracing a wider variety of content, according to Bernard Hafenscher, head of commercial distribution. Hafenscher told TV Connect attendees that Red Bull was bringing in music festival content, arts programming, […]

Red Bull TV launches on Roku

Red Bull TV is now available as a streaming channel on Roku players in the UK, Republic of Ireland, US and Canada. The channel, which is also available on Roku TV sets in the US, broadcasts live and on-demand sports and lifestyle programming. The first live Red Bull TV program to stream on the Roku platform will be the […]

Red Bull partners with Eutelsat for 4K demo

Red Bull will launch its ‘Wings to 4K’ project at IBC, demoing content on Ultra HD screens at the event in partnership with Eutelsat, IDC and ATEME. Red Bull Media House is producing live and pre-produced 4K content at Red Bull’s Hangar-7 studio in Salzburg, Austria, which it will display on UHD screens on the […]

Channel 4 partners with Red Bull to stream music event

UK broadcaster Channel 4 is partnering with Red Bull to broadcast 31 simultaneous live streams of the Red Bull Revolutions in Sound dance music event tonight. The event will see a line-up of renowned DJs and dance music acts perform in each of the 30 capsules of the London tourist hotspot London Eye. Channel 4 […]

Baumgartner flying into MIPTV

Record-breaking skydiver Felix Baumgartner will give a keynote address at MIPTV in April. The Austrian daredevil will be in Cannes with Alexander Koppel, CCO of Red Bull Media House, and the pair will give a joint address on April 9 as part of a branded content conference strand. On October 14 2012, Baumgartner flew 39 km […]