Quibi


Quibi has passed 2.7 million downloads, says founder Katzenberg

Quibi has been downloaded more than 2.7 million times since its April 6 launch, founder Jeffrey Katzenberg has said.  Speaking to Reuters, the former Dreamworks CEO said that the short-form streamer had been downloaded an additional 1 million times since its first week and that the figure is “encouraging” for a brand that had no […]

Quibi debuts with 1.7 million downloads in first week

Short-form streamer Quibi had a successful debut week with over 1.7 million downloads, CEO Meg Whitman has said.  There had been concerns that the on-the-go SVOD would be hamstrung by a nation that is largely housebound but the CEO told CNBC that “We don’t actually think it hurt us… It turns out people have in-between […]

Quibi day one downloads just 7.5% of Disney+ 

Quibi, the ambitious mobile-only short-form streamer helmed by industry stalwart Jeffrey Katzenberg, amassed a respectable 300,000 downloads in its first 24 hours. According to Sensor Tower, the app – which launched on April 6 in the US and Canada – managed to reach third in the Apple App Store chart behind Zoom and TikTok. Though […]

T-Mobile users get one year of Quibi for free

Ahead of its launch on April 6, short-form streamer Quibi has announced a US distribution deal with T-Mobile to give a year’s free access to the service to qualifying customers. A deal had previously been rumoured, but T-Mobile has confirmed a deal. In particular, customers must have two or more voice lines on Magenta and […]

Quibi details ad strategy for US$4.99 tier

More details are beginning to emerge about short-form streamer Quibi ahead of its April 6 launch, including the specifics of its advertising. The streamer will be offered in two tiers – US$4.99 with ads or US$7.99 without. For the ad-supported tier, Quibi has provided details of the non-skippable pre-roll ads that will run before the […]

Quibi calls off launch event 

Quibi has cancelled its April 5 launch event over fears of Coronavirus.  The event was set to take place in Culver City, California the day before the streamer’s launch on April 6, but the Katzenberg-Whitman startup has called off the glitzy affair “out of an abundance of caution” amid its spread. It was expected that […]

Quibi to offer 90-day free trial

Short-form streamer Quibi is set to launch in just under a month and has launched a promotional offer to entice users.  The Katzenberg-Whitman-backed Quibi will give users a 90-day trial on the condition that they sign up ahead of the April 6 launch. After the trial, Quibi will cost US$4.99 per month with ads or […]

Quibi signs Canadian marketing and content deal with Bell

Quibi, the short-form streamer backed by Jeffrey Katzenberg and Meg Whitman, has revealed a content and marketing deal with Canadian telco Bell.  Bell will also become Quibi’s exclusive marketing partner in the telecommunications category. The telco will market the streamer to Canadians via its media and mobility marketing channels. Ahead of the platform’s April 6 […]

Quibi sells out US$150 million first-year ad inventory six months ahead of launch

In the latest sign of Quibi’s financial clout, the company has announced that it has already sold out of its US$150 million first-year advertising inventory before the service has even launched. The short-form streamer is set to officially debut in April 2020 and is being led by founder Jeffrey Katzenberg and CEO Meg Whitman. The […]

Quibi lands US distribution deal with T-Mobile

Quibi, the Jeffrey Katzenberg-founded short-form mobile TV platform, has announced a partnership with T-Mobile for its April 2020 launch.  The deal will see the mobile carrier be Quibi’s exclusive wireless distributor at launch in the US. The service will not be exclusive to T-Mobile customers, with it being thought that T-Mobile will promote Quibi heavily […]