Quibi launches CTV apps, but is reportedly close to shutting down

Beleaguered short-form streamer Quibi has launched apps for Android TV, Amazon Fire TV and Apple TV, but it could already be too late to save the app.  The streamer launched in April with a mobile-only model, but the timing couldn’t have been worse, with the Covid-19 pandemic causing millions of its millennial audience to become […]

TDG: Quibi ‘must look to free ad-funded model to survive’

Short-form content platform Quibi’s recent move to reduce fees and introduce an ad-supported tier to its offering in Australia and New Zealand most likely portends a wider shift to a free, ad-supported model, according to The Diffusion Group (TDG). According to TDG, an overall lack of excitement at Quibi’s offering combined with the impact of […]

Quibi launches free ad-supported tier in Australia and New Zealand

Short-form streamer Quibi has launched in Australia and New Zealand and, in a move which acts counter to previous statements from the company, is offering a free ad-supported tier. The SVOD, which first launched in the US and Canada at the beginning of April, was previously offering a US$5 per month ad-supported service or US$8 […]

Quibi secures victory in legal battle with Eko

Jeffrey Katzenberg’s short-form video provider Quibi has secured victory in its legal battle with technology outfit Eko over the alleged theft of the latter’s intellectual property to power Quibi’s Turnstyle feature. Eko took action against Quibi in March, alleging that the high-profile short-form video streamer stole technology used for Turnstyle, which switches video from vertical […]

Report: less than 10% conversion rate for Quibi’s free trial

Short-form streamer Quibi has come to the end of its 90-day introductory free trial and the initial outlook for the Jeffrey Katzenberg founded company is not good.  According to mobile analytics firm Sensor Tower, Quibi only saw about 72,000 of the 910,000 users who signed up for the trial decide that the product was something […]

Quibi set to miss year one subscriber target by more than five million

The poor launch of Quibi is set to continue even as much of the US eases out of lockdown, with the streamer on course to massively miss its year one target. According to a report from the Wall Street Journal, the short-form streaming start-up which generated more than US$1.75 billion ahead of its April 6 […]

Quibi looks to diffuse internal tensions with staff memo, top exec salary cut

Top execs at short-form streamer Quibi have waved away suggestions that it could lay off staff. According to a memo sent to staff from Quibi founder Jeffrey Katzenberg and CEO Meg Whitman, the executives were matter of fact. The memo said: “We are not laying off staff as a part of cost-saving measures. We’ve recently […]

Quibi now viewable on TV sets with AirPlay update

Users of big budget short-form streamer Quibi can now watch videos from the app on their TVs. Tweeting on May 27, Quibi’s product, design and engineering lead Tom Conrad said that “Sure we designed Quibi for on-the-go, but these days visiting the family room is like a day trip… so AirPlay support is live for […]

Katzenberg blames Quibi’s stumbling start on coronavirus

Jeffrey Katzenberg has admitted that the performance of his shortform streamer Quibi has been “not close to what we wanted” since its launch in April, but blamed the lack of uptake on Covid-19. Quibi said it has been downloaded 3.5 million times to date, with 1.3 million active users, far short of its target to […]

Elliott backs Eko in legal fight against Katzenberg’s Quibi

Activist investor outfit Elliott Management has reportedly joined forces with technology outfit Eko to finance a lawsuit against Jeffrey Katzenberg’s Quibi. According to the Wall Street Journal, Elliott is offering financial support for the intellectual property infringement lawsuit in exchange for equity in the company. Eko took action against Quibi in March, alleging that the […]