Zenith: two thirds of digital media ad spend to be programmatic in 2019

Almost two-thirds of digital media advertising spend, some 65%, will be traded programmatically in 2019, according to Publicis-owned media agency Zenith. The firm estimates that global advertisers’ programmatic spend will increase from US$70 billion this year to US$84 billion next year across digital advertising that includes online video and social media. This figure is expected […]

eMarketer: UK programmatic ad spend to reach £3.39bn this year

Programmatic digital display ad spend in the UK will reach some £3.39 billion by the end of 2017, up 23.5% year-on-year, according to eMarketer stats. The research firm said that mobile continues to be a major growth driver and will account for 78% of total programmatic display ad spending in 2017 (£2.64 billion). This is […]