Programmatic advertising

Beenius teams with iPROM for programmatic advertising

TV technology provider Beenius has teamed up with south-eastern Europe digital advertising technology specialist iPROM to integrate the latter’s solutions into its interactive TV platform. Beenius has developed an interactive TV platform for heterogeneous operator environments that supports IPTV, OTT, and hybrid services on one platform with support for the delivery of video on multiple […]

Sling TV taps SpotX for programmatic addressable advertising

DISH Networks-owned OTT TV service Sling TV is now offering programmatic advertising functionality to advertisers and agencies with a platform supplied by SpotX. Sling TV premium ad inventory is now available programmatically through the video ad serving platform, enabling advertisers to buy programmatically as well as target specific audience segments such as ‘would-be-vacationers’, ‘auto intenders’ […]

Sky Media launches second phase of programmatic rollout

Sky Media, the Sky pay TV group’s advertising sales arm, has launched the second phase of its move into programmatic selling of commercial space. Sky Media launched a pilot programmatic programme earlier this year in partnership with Omnicom. The second phase of the project will see the pay TV outfit’s programmatic platform, Sky AVx – […]

Programmatic advertising business to reach €2bn in Europe by 2020

Programmatic online video advertising in Europe will be a €2 billion industry by 2020, according to research commissioned by video advertising technology provider SpotX from IHS. According to the IHS research, programmatic advertising has grown from €22 million in 2012 to €375 million last year and will continue to grow at a rate of 38.7% […]

Dailymotion expands programmatic advertising deal with AOL Platforms

French video website Dailymotion has expanded its advertising partnership with AOL Platforms, enabling advertisers to purchase Dailymotion’s global, multi-screen, in-stream inventory directly through ONE by AOL, the US web company’s cross-screen programmatic ad platform. Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has worked on an OpenRTB integration with ONE by AOL, enabling […]

Programmatic advertising set to expand

European online programmatic video revenues jumped from €22 million in 2012 to €375 million in 2015, according to research by IHS and SpotX, and programmatic advertising is expected to account for over 50% of the online video total by 2020. IHS forecasts programmatic advertising revenue will reach €2 billion by 2020, or over half of […]

ProSiebenSat.1 takes majority stake in programmatic ad specialist

German commercial broadcaster ProSiebenSat.1 is to take a majority stake in programmatic advertising specialist Virtual Minds. United Internet-backed, Freiburg-based Virtual Minds is a specailsit in digital advertising and technology, with its own data centre and expertise in the automated selling and buying of digital advertising. Core elements of Virtual Minds’ programmatic advertising systems include Yieldlab, […]