PricewaterHouseCoopers

PwC: video streaming and web advertising to drive UK media and entertainment growth

Video streaming and spending on internet advertising will help drive growth in the UK entertainment and media sector to the tune of £10 billion (€11 billion) over the next five, years, according to PricewaterhouseCoopers’ Global Entertainment & Media Outlook report. According to the 2019-23 Outlook report, the UK media and entertainment sector will be worth […]

Study reveals kids’ media consumption habits

Kids aged 8-18 spend an average of 15.5 hours a week consuming media content, with the time spent increasing among older kids, according to a US study from PricewaterhouseCoopers. According to PwC’s Consumer Intelligence Series study, which polled 511 kids in the relevant age group, kids spend an average of 15.5 hours consuming media, with […]

Subscription TV in decline as digital makes gains, says PwC

US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services, according to PricewaterhouseCoopers (PwC).  PwC’s Global Entertainment and Media Outlook 2015-2019 report says that US internet advertising is expected to continue to “outperform all other entertainment and media segments”, with double-digit gains […]

UK homes now own 7.4 web-connected devices on average

The average UK household now owns 7.4 devices that connect to the internet, with nearly 40% of UK homes buying a tablet in the last year, according to the IAB.  The new Internet Advertising Bureau (IAB) UK and PricewaterhouseCoopers (PwC) study claims that the smartphones is now the most common internet-enabled device in the UK […]

OTT revenue to grow by 28.1% per year, says PwC

Revenue generated by over-the-top (OTT) video streaming services is set to grow at an annual rate of 28.1%, according to PricewaterHouseCoopers research. The PwC ‘Global Entertainment and Media Outlook 2014-2018’ report claims that OTT and digital music streaming are two of the fastest growing market sub-segments and that the growth of ‘24/7 access’ and micro-transactions […]