Video streaming and spending on internet advertising will help drive growth in the UK entertainment and media sector to the tune of £10 billion (€11 billion) over the next five, years, according to PricewaterhouseCoopers’ Global Entertainment & Media Outlook report. According to the 2019-23 Outlook report, the UK media and entertainment sector will be worth […]
Kids aged 8-18 spend an average of 15.5 hours a week consuming media content, with the time spent increasing among older kids, according to a US study from PricewaterhouseCoopers. According to PwC’s Consumer Intelligence Series study, which polled 511 kids in the relevant age group, kids spend an average of 15.5 hours consuming media, with […]
US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services, according to PricewaterhouseCoopers (PwC). PwC’s Global Entertainment and Media Outlook 2015-2019 report says that US internet advertising is expected to continue to “outperform all other entertainment and media segments”, with double-digit gains […]
The average UK household now owns 7.4 devices that connect to the internet, with nearly 40% of UK homes buying a tablet in the last year, according to the IAB. The new Internet Advertising Bureau (IAB) UK and PricewaterhouseCoopers (PwC) study claims that the smartphones is now the most common internet-enabled device in the UK […]
Revenue generated by over-the-top (OTT) video streaming services is set to grow at an annual rate of 28.1%, according to PricewaterHouseCoopers research. The PwC ‘Global Entertainment and Media Outlook 2014-2018’ report claims that OTT and digital music streaming are two of the fastest growing market sub-segments and that the growth of ‘24/7 access’ and micro-transactions […]
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