Pluto TV selects Tru Optik for ad targeting

US internet TV service, Pluto TV, has selected Tru Optik, to power audience-based advertising and campaign measurement across its over-the-top and connected TV inventory. As part of the deal, Pluto TV will use precision audience targeting, validation and measurement, enabling advertisers to reach consumers based on age, gender and custom segments. “By leveraging Tru Optik’s […]

Pluto TV launches on Roku in the UK

Pluto TV has rolled out on Roku in the UK, with the expansion coming just days it made its European debut by launching on Sky’s Now TV platform – also in the UK. The US over-the-top television service, which has a European headquarters in Berlin, will offer more than a dozen channels and a range of […]

Pluto TV makes European debut on Now TV in the UK

US over-the-top television service Pluto TV has made its first move into Europe by launching on Sky’s Now TV platform in the UK. Pluto TV’s UK offering includes more than a dozen channels providing a range of entertainment, with further launches planned for the UK and the German-speaking markets “in the near future”. “Our vision […]

Pluto TV raises US$8.3m in round led by Samsung

US online television service, Pluto TV, has raised US$8.3 million in new funding, with US$5 million coming from Samsung Venture Investment Corporation. Pluto TV offers a line-up of around 100 live channels in the US and said it will use the new funding to further expand its product, content and marketing efforts. “Samsung is the […]

Pluto TV launches free VOD offering

US over-the-top TV service Pluto TV has launched a free video on demand (VoD) offering consisting of thousands of movies and TV shows. The VOD collection includes content from Lionsgate, Metro-Goldwyn-Mayer (MGM), and Warner Bros and will be available alongside the 100-plus streamed TV channels that Pluto TV already offers. “We are always striving to deliver […]

Pluto TV appoints chief programming officer

US over-the-top TV service, Pluto TV, has appointed former NBCUniversal executive, Robert Magdlen, as chief programming officer. Magdlen takes up the new position effective immediately and will be responsible for programming and channel development, including identifying new programme opportunities. Based at Pluto TV’s headquarters in Los Angeles, he will report directly to Pluto TV co-founder and […]

Pluto TV raises US$30m from ProSiebenSat.1, Scripps Networks

Over-the-top video service Pluto TV has raised US$30 million (€27 million) in a funding round led by ProSiebenSat.1 Group, which also included participation from Scripps Networks Interactive. In a statement, ProSiebenSat.1 said that it invested a “high seven-figure sum” in the Los Angeles-based business, making it the largest strategic shareholder in Pluto TV with an […]

Film Detective launches OTT channel

Movie distributor and restoration specialist The Film Detective has launched a classic movies service on the Pluto TV OTT platform. The Film Detective Classic Movies Channel said it will have hundreds of features at launch and titles include Francis Ford Coppola’s Dementia 13 and Shirley Temple movie The Little Princess. Massachusetts-based The Film Detective has a 3,000-hour library […]

Sky invests in online video startup Pluto.TV

Sky has invested US$500,000 (€394,000) in US online video aggregator Pluto.TV, the latest company to benefit from the UK pay TV operator’s policy of backing startups. LA-based Pluto.TV aggregates video content from across the web and programs it into themed TV channels, spanning genres including music, news, sports, comedy and entertainment. The service works using […] launches first native TV box app

Online video content aggregator has launched its first native streaming TV box app on the Amazon Fire TV platform. The app is free to download from the Amazon Appstore. launched in March with backing from Queensbridge Ventures, Jeremy Zimmer, the CEO of United Talent Agency and Omnicom Digital CEO Jonathan Nelson among others. […]

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