Viacom International Media Networks has launched a new MTV Play mobile app in the Netherlands and Belgium. The launch marks the first Play Plex launch for the MTV brand in Europe. The app, part of a wider group of apps for Viacom’s core brands, gives audiences access to a video-on-demand content library and content that […]
Viacom has witnessed double-digit viewer growth across two of its UK platforms – MTV.co.uk and My5 – and announced plans for further digital expansion as part of its ‘always on’ strategy. Speaking at TV Connect in London this morning, James Currell, chief operating officer of Viacom International Media Networks, UK, Austalia, Russia and Eastern Europe […]
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