Peter Dorr

Horizon ‘not fantastic’ when it launched, admits Liberty’s Dorr

Liberty Global’s next generation TV platform platform Horizon “wasn’t a fantastic product when we launched it,” admitted Liberty Global executive Peter Dorr at the CTAM EuroSummit in Copenhagen yesterday. Speaking on a panel named ‘re-imagining the marketing playbook’, Dorr, who is Liberty’s managing director of strategic marketing, sales and care, was asked to candidly discuss […]

Liberty Global outlines Horizon upgrade plans, future vision and lessons

Liberty Global is working to address consumer complaints about the existing platform by mailing out 270,000 new-designed remote controls to accompany the current H2 software upgrade of its flagship platform, according to Peter Dorr, managing director, strategic marketing, sales and customer care, Liberty Global, addressing the CTAM Europe EuroSummit this morning. Liberty Global will also […]