Password sharing

More than a quarter of US streaming subscriptions are used by more than one household

Over a quarter of all streaming subscriptions in the US are shared by more than one person. According to new estimates from Leichtman Research Group, 82% of households in the country have at least one streaming video service from the top 11 DTC and SVOD services, with 51% having three or more subscriptions.  But looking […]

Parks: 16% of US broadband users share online video passwords

Some 16% of US broadband households admit sharing passwords to their video service accounts, according to Parks Associates. The research firm said that just one-third of US broadband households or less were willing to use a non-password authentication method such as voice or thumbprint. Meanwhile, 54% of US broadband households said they were willing or […]

Ampere: Netflix password sharing done by less than 10% of users

Netflix password sharing is done in less than one in ten homes globally that take the service, with the practise “not as prolific as many believe,” according to Ampere Analysis. The research firm said that while account sharing by Netflix users is higher than with other SVOD services like Amazon Prime, the amount of password […]

OTT password-sharing to cost industry US$500 million

Password-sharing for over-the-top (OTT) video services like Netflix will cost the content industry US$500 million (€450 million) in 2015, according to Parks Associates. The research firm’s ‘Cost of Piracy’ report claims that 6% of US broadband homes use an OTT video service that is paid for by a person living outside of the household. Among […]