Parrot Analytics


Parrot: Emmy nominations ‘overvalue’ HBO and Netflix

Parrot Analytics analysis of 2018’s Emmy nominations reveals that this year’s awards are potentially over-valuing HBO and Netflix shows. According to the report, HBO’s success in the Emmys outpaces Netflix when you correlate popular demand for their titles (measured by Parrot Analytics’ ‘demand expressions’) and the amount of awards they have been nominated for. Parrot […]

Parrot Analytics: Spanish drama tops French digital original in-demand list

Spanish heist drama La Casa de Papel, which was originally shown on Antena 3 in its home market but is marketed internationally as Money Heist by Netflix, topped Parrot Analytics’ list of in-demand digital originals in France for the week ending July 1 with 4.2 million average demand expressions, placing it far ahead of second-placed […]

Half of US consumers unwilling to pay for streaming services

Nearly half of US consumers are unwilling to pay for even one streaming on-demand service, according to Parrot Analytics’ Global Television Demand Report. The report, which focuses on the first financial quarter of 2018 and studied ten global territories, found that US consumers were least likely to sign up to SVOD services among the regions. The […]

13 Reasons Why tops Parrot list for UAE

Teen suicide drama 13 Reasons Why took the top slot in Parrot Analytics list of the top 10 most in-demand digital originals in the United Arab Emirates for the week ending June 17. The Netflix drama garnered an average 354,285 demand expressions for the week of June 11-17 in the UAE, putting it well ahead […]

Parrot unveils pattern of demand for digital originals in Switzerland

Netflix’s Star Trek: Discovery was the most ‘in-demand’ digital original series in Switzerland in the first quarter, beating competition including Netflix’s German-language drama Dark, according to a study by Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand […]

Parrot Analytics: Black Mirror tops Netflix dominated Russian in-demand digital originals

Black Mirror topped a Netflix-dominated top 10 in Parrot Analytics’ analysis of the most in-demand digital originals in Russia for the week ending May 20. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer […]

YouTube Red drama enters Parrot Analytics’ UK digital originals top 10

Hulu’s The Handmaid’s Tale , YouTube Red drama Cobra Kai and Amazon’s The Grand Tour interrupted an otherwise Netflix-dominated Parrot Analytics in-demand top 10 for the UK last week. Netflix’s 13 Reasons Why, the second season of which is set to debut imminently, garnered an average of 3.532 million in-demand expressions for the week from […]

Parrot: SVOD content spend climbs from US$5.5bn to US$13bn

Between 2013 and 2017 the amount invested in content by the major three SVOD platforms increased from US$5.5 billion to US$13 billion with “no signs of slowing”, according to Parrot Analytics. The research firm’s Global Television Demand Report for 2017, claimed that while Netflix has always been the market leader in content spend, Amazon and […]

Parrot study: German and Spanish content discovery habits compared

Content discovery habits differ significantly between consumers in Germany and Spain, according to an analysis of demand trends in both markets by Parrot Analytics. According to findings from Parrot’s Global Television Demand Trends report, the most popular online means of discovering content in Germany include online browsing of articles, news and blogs, used by 38% […]

Star Trek: Discovery tops Parrot list for Switzerland

Star Trek: Discovery topped Parrot Analytics’ top 10 list of in-demand digital originals in Switzerland for the week ending February 11. The sci-fi show, which is produced for CBS All Access in the US but is distributed by Netflix internationally, garnered over 1.186 million average demand expressions for the week from February 5-11, putting it […]