Parrot Analytics


Parrot Analytics: Netflix dominates digital originals across European markets

Netflix dominated expressions of interest in digital originals across seven major western European countries in the week to July 16, with Amazon’s The Grand Tour making the only significant impact from a rival subscription video-on-demand service, according to data from Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, […]

Parrot Analytics: Netflix dominates in-demand digital originals in France

Netflix shows, led by Orange is the New Black, completely dominated the list of most in-demand US digital originals in France at the end June, according to research by Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand […]

A+E agrees data deal with Parrot Analytics

A+E Networks has partnered with Parrot Analytics to get data on country-specific audience interest in specific TV content. The multi-year agreement will provide A+E with information relating to several of its channels – including History, FYI, Lifetime and Viceland. “Our international business is on an impressive growth trajectory. Using Parrot allows us to understand demand for […]

The Grand Tour topples Netflix from global in-demand top spot

A non-Netflix show – The Grand Tour – was the most sought-after digital video-on-demand title available globally for the first time in the quarter to March, according to the latest Global On Demand Report from Parrot Analytics. Parrot Analytics analyses the demand for 30 recent popular US digital titles across 10 markets, based on the […]

SVoD may evolve to standalone apps

Niche SVOD services may eventually end as standalone apps and instead be distributed as part of larger OTT services, according to research from Parrot Analytics and MIPCOM. The study forecasts that current market trends will “eventually lead to a period of aggregation”. This may end with SVOD apps that offer content from one network or […]

Ex-AMC boss joins Parrot Analytics

Ex-AMC Global president Bruce Tuchman has joined the board of television data firm Parrot Analytics, and will invest in the company this year. Tuchman left his role as AMC Global and Sundance Channel Global boss earlier this year, and has since been consulting for the media technology sectors since that point. This makes him a […]

HBO, Netflix ‘lead Amazon’ in terms of original content

Demand for key original series from HBO Now and Netflix far outstrips that for Amazon Prime Instant Video shows internationally, according to new research. Parrot Analytics’ study of the UK, US and Australian markets showed HBO’s Game of Thrones is by far the most demanded originally-produced series from an SVoD provider. The results were reached […]

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