Stay UpdatedParks Associates
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One in five US subscribers now ‘dissatisfied’ with pay TV service
Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service,…
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Parks: US churn rate for OTT services is 19%
Some 19% of US broadband households cancelled an over-the-top video service in the past 12…
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Cord-cutting on the rise in the US
Cord cutting in the US has increased steadily in recent years with 15% of broadband…
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Third of US broadband homes watch UGC 10 days per month
Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and…
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Parks: 73% of US internet homes connect their TVs
Some 73% of US broadband homes now connect one or more TV entertainment devices to…
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Parks Associates: US OTT adoption up 12%
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12%…
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Parks: More than half of US OTT services are SVOD
Some 55% of over-the-top (OTT) services in the US have a subscription-only business model similar…
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Parks: 23% of US millennials opt for OTT-only
In the US, some 23% of millennial heads of household opt to live in OTT-only,…
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Roku still most popular streaming media player
Roku is still the most popular streaming media player in the US, accounting for 30%…
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One in six US broadband homes take an OTT sports service
Some 16% of US broadband households now subscribe to an over-the-top sports video service, according…