Over 70% of western European pay TV subscribers can now receive multiscreen services, according to a study by research firm Parks Associates. According to Parks Associates, 70% of western European and 25% of eastern European pay TV customers can now access TV Everywhere services. However, average revenue per customer from these services remains low, according […]
Lack of awareness of TV Everywhere services and reluctance to pay for content remain significant hurdles for the successful monetisation of such services, NAB Show attendees heard yesterday. At a session on Multi-Network Solutions in the Real World hosted by content security provider Verimatrix, attendees were told that 86% of pay TV customers in North […]
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