Parks Associates

Most western European pay TV subs have access to multiscreen TV

Over 70% of western European pay TV subscribers can now receive multiscreen services, according to a study by research firm Parks Associates.  According to Parks Associates, 70% of western European and 25% of eastern European pay TV customers can now access TV Everywhere services. However, average revenue per customer from these services remains low, according […]

Awareness and reluctance to pay still posing problems for TV Everywhere

Lack of awareness of TV Everywhere services and reluctance to pay for content remain significant hurdles for the successful monetisation of such services, NAB Show attendees heard yesterday. At a session on Multi-Network Solutions in the Real World hosted by content security provider Verimatrix, attendees were told that 86% of pay TV customers in North […]

1 12 13 14