Parks Associates

Streaming TV device sales to double by 2017

Annual sales of streaming connected TV devices, such as Roku and Apple TV boxes, are set to double by 2017 according to a new study by Parks Associates.  The research firm said that worldwide sales of these streaming media devices will reach 330 million annually by 2017, roughly double their predicted sales figures for 2013. […]

TV channel apps used by 14% of smartphone, tablet users

Some 14% of smartphone and tablet users used TV channel apps from networks like MTV, Nickelodeon and USA Networks in the first quarter of the year, according to US research firm Parks Associates. The study found increasing consumer use of apps from TV channels and shows and reported a 75% satisfaction rate among those that […]

Most western European pay TV subs have access to multiscreen TV

Over 70% of western European pay TV subscribers can now receive multiscreen services, according to a study by research firm Parks Associates.  According to Parks Associates, 70% of western European and 25% of eastern European pay TV customers can now access TV Everywhere services. However, average revenue per customer from these services remains low, according […]

Awareness and reluctance to pay still posing problems for TV Everywhere

Lack of awareness of TV Everywhere services and reluctance to pay for content remain significant hurdles for the successful monetisation of such services, NAB Show attendees heard yesterday. At a session on Multi-Network Solutions in the Real World hosted by content security provider Verimatrix, attendees were told that 86% of pay TV customers in North […]

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