Parks Associates


TV to succeed PC as top online video platform

TV is on track to succeed the PC as the top platform for watching online video in the US, with TV viewing habits increasing as PC viewership declines, according to new research by Parks Associates. The research firm claims that in the first quarter of this year, US broadband users watched roughly three hours per […]

Almost 60% of US connected device households subscribe to Netflix

Roughly 50% to 60% of US households that use connected consumer electronics devices now subscribe to Netflix, according to new research by Parks Associates.  The results of Parks’ Q1 2014 survey of 10,000 broadband households, announced at the Cable Show in Los Angeles, said that despite Netflix’s significant market share, the percentage of connected CE […]

Roku owners use OTT services more than Apple TV users, says Parks

More Roku owners than Apple TV owners use an over-the-top (OTT) video service, according to consumer research by Parks Associates, presented at the NAB Show in Las Vegas.  Parks’ Streaming CE and Content Purchasing Habits report claims that 86% of Roku owners use a subscription OTT service compared to 77% of Apple TV owners. Some […]

US 4K TV adoption to reach 80% in 10 to 12 years

Ultra HD TVs will be found in 80% of US households in approximately 10 to 12 years, according to new research by Parks Associates. The ‘4K Today: Bringing Ultra HD to Market’ report claims that 4K TVs will reach “mass market pricing” in two to three years, and predicts that the adoption of UHD sets […]

US broadband users watch 1.7 hours of mobile video per week

Broadband users in the US watch an average 1.7 hours of video on their mobile phones each week, with 29% watching content in this way monthly, according to research firm Parks Associates. The new stats, released to coincide with Mobile World Congress in Barcelona, claim that the number of people in North America who watch […]

Mobile viewing to drive in-app ad revenues

Roughly 60% of smartphone and tablet users watch between one and five hours of TV or video on these mobile platforms each week, according to Parks Associates.  The US research firm said that this video consumption will help drive in-app ad revenues to more than US$5.6 billion by 2017, with 44% of tablet owners and […]

US pay TV households to pass 103 million this year

More than 103 million US households will subscribe to pay TV services by the end of 2014, according to research by Parks Associates.  The new research, announced at CES in Las Vegas, claims that two-thirds of pay-TV subscribers expressed interest in features they currently do not have, with remote access to DVR content proving most […]

Two fifths of Chromecast users stream Netflix daily, new study finds

Among users of Google’s new Chromecast internet TV dongle, 43% were found to stream Netflix on a daily basis with 34% streaming Hulu every day, according to a new study by Parks Associates.  The research firm said that the findings highlighted the challenges of licensing content in the digital world and “underscores the desire by […]

Streaming TV device sales to double by 2017

Annual sales of streaming connected TV devices, such as Roku and Apple TV boxes, are set to double by 2017 according to a new study by Parks Associates.  The research firm said that worldwide sales of these streaming media devices will reach 330 million annually by 2017, roughly double their predicted sales figures for 2013. […]

TV channel apps used by 14% of smartphone, tablet users

Some 14% of smartphone and tablet users used TV channel apps from networks like MTV, Nickelodeon and USA Networks in the first quarter of the year, according to US research firm Parks Associates. The study found increasing consumer use of apps from TV channels and shows and reported a 75% satisfaction rate among those that […]