Parks Associates

Mobile viewing to drive in-app ad revenues

Roughly 60% of smartphone and tablet users watch between one and five hours of TV or video on these mobile platforms each week, according to Parks Associates.  The US research firm said that this video consumption will help drive in-app ad revenues to more than US$5.6 billion by 2017, with 44% of tablet owners and […]

US pay TV households to pass 103 million this year

More than 103 million US households will subscribe to pay TV services by the end of 2014, according to research by Parks Associates.  The new research, announced at CES in Las Vegas, claims that two-thirds of pay-TV subscribers expressed interest in features they currently do not have, with remote access to DVR content proving most […]

Two fifths of Chromecast users stream Netflix daily, new study finds

Among users of Google’s new Chromecast internet TV dongle, 43% were found to stream Netflix on a daily basis with 34% streaming Hulu every day, according to a new study by Parks Associates.  The research firm said that the findings highlighted the challenges of licensing content in the digital world and “underscores the desire by […]

Streaming TV device sales to double by 2017

Annual sales of streaming connected TV devices, such as Roku and Apple TV boxes, are set to double by 2017 according to a new study by Parks Associates.  The research firm said that worldwide sales of these streaming media devices will reach 330 million annually by 2017, roughly double their predicted sales figures for 2013. […]

TV channel apps used by 14% of smartphone, tablet users

Some 14% of smartphone and tablet users used TV channel apps from networks like MTV, Nickelodeon and USA Networks in the first quarter of the year, according to US research firm Parks Associates. The study found increasing consumer use of apps from TV channels and shows and reported a 75% satisfaction rate among those that […]

Most western European pay TV subs have access to multiscreen TV

Over 70% of western European pay TV subscribers can now receive multiscreen services, according to a study by research firm Parks Associates.  According to Parks Associates, 70% of western European and 25% of eastern European pay TV customers can now access TV Everywhere services. However, average revenue per customer from these services remains low, according […]

Awareness and reluctance to pay still posing problems for TV Everywhere

Lack of awareness of TV Everywhere services and reluctance to pay for content remain significant hurdles for the successful monetisation of such services, NAB Show attendees heard yesterday. At a session on Multi-Network Solutions in the Real World hosted by content security provider Verimatrix, attendees were told that 86% of pay TV customers in North […]

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