Ovum


UK consumers more interested in bundling than French, says Ovum

UK consumers are more interested in bundled services than those in France, and price is the key element that attracts subscribers to bundled offerings, according to Ovum. Making a presentation on the topic at Cable Congress, Tony Gunnarsson, senior analyst at Ovum, said that there is a huge appetite for bundled services in the UK, […]

Netflix ‘not sustainable’ with ‘out-of-control spend’, says Ovum

Research house Ovum has claimed Netflix’s current business model is unsustainable and its spending on content is out of control. Ovum, which like DTVE and its sister title TBI is part of UK-listed Informa, said that the US-based SVOD company is accounting for its content spending in a manner that flatters its weakening profitability. In […]

Trump election win ‘could spell trouble’ for US entertainment

Donald Trump’s election win will make international sales harder for US media companies, according to analyst house Ovum. In an update to clients, Ovum managing director Aneil Rakity noted that entertainment content has been one of the country’s most significant exports in terms of revenue and soft power. “The ascendancy of President-elect Trump, however, could spell […]

Telcos to account for over half of Western Europe, Lat Am pay TV

Telecoms companies will account for over half of all pay TV subscriptions in Western Europe and Latin America within five years, according to new research. Research house Ovum forecasts that over a quarter of all global pay TV subs will be through telcos, with additions largely going to be driven by organic expansion of IPTV […]

Ovum: VR video to generate US$8.2bn by 2020

Virtual reality (VR) video will generate revenues of US$8.2 billion (€7.5 billion) by 2020 and will make more money than VR videogames by 2019, according to new research by Ovum. The study claims that video will be the number one revenue category within VR in 2019 as millions of consumers get portable mobile headsets and […]

Ovum: AT&T-Time Warner deal poses ‘new threat’ to rivals

The creation of a merged AT&T and Time Warner will have rivals such as Netflix, Disney and Viacom “looking at their strategies with new eyes this morning”, according to a leading media analyst. Ed Barton of UK-based research house Ovum told DTVE‘s sister title TBI the implications were “fundamental” for “all distributors without a stake in […]

Netflix growth ‘slowing’ in big European markets

US streaming service Netflix is seeing subs growth slow in major European territories, according to new research. Ovum’s latest European analysis and forecasts reveal that the SVOD service reveals a sharp uptake of Netflix as Netflix enters a market, before growth starts to tail off. There were also reassuring findings for traditional pay TV operators, […]

Disney deal ‘could propel Netflix into sports’

Selling up to The Walt Disney Company could give subscription on-demand service Netflix a route into the lucrative sports content game, according to a research house. Disney has plans to monetise its ESPN cable channel as an SVOD service, and buying Netflix could supersize its ambitions, Simon Murray, principal analyst at Digital TV Research told DTVE‘s […]

Ovum: Netflix hit by price rises to finance content

Netflix’s lower than expected subscriber growth was caused in part because customers are not willing to pay more to fund a growing roster of originals, according to research house Ovum. Last week’s quarterly results revealed disappointing subscriber growth for Netflix as churn increased in the wake of price increases for many customers. Announcing its Q2 results, Netflix said that […]

Global Netflix impact ‘felt for a generation’

The impact of Netflix’s unprecedented global launch will be “felt for a generation”, but will not kill off traditional TV distribution “overnight”, according to a leading analyst. Last week US-based Netflix revealed it was launching in 130 new territories, making it instantaneously available in around 190 markets in total, a move that Tony Gunnarsson of […]