Optimal


Optimal and Civolution launch TV ad synchronisation on Facebook

Advertisers can now implement second-screen advertising on Facebook that is synchronised with TV commercials thanks to technology provided by social advertising and analytics platform Optimal and content security and second-screen synchronisation specialist Civolution.  Civolution’s second screen synchronisation technology, SyncNow, which monitors TV channels and identifies TV ads in real time, has been integrated with Optimal’s […]