Now TV


Vodafone Italy strikes deal with Sky for Now TV as launch nears

Vodafone and Sky Italia have struck a deal whereby the mobile giant will integrate Sky’s over-the-top Now TV offering into the forthcoming Vodafone TV service, in a move described by Sky as “imminent”. The deal will mean that Vodafone TV customers will have access to channels including Sky One, Fox Life and documentary channels including […]

GfK: 98% of UK OTT viewing done in-home

Some 98% of content from over-the-top services like Netflix is viewed in the home, according to new UK TV viewing research by GfK. The research firm claimed that watching subscription video content on Netflix, Amazon and Now TV is, for now, “most definitely an in-home entertainment experience”, and noted “surprisingly low audience numbers on mobile devices”. […]

Now TV ‘wouldn’t have succeeded without Sky backing’

Now TV wouldn’t have succeeded without the backing of Sky, but has benefitted from not using the Sky brand, according to Now TV’s strategy and propositions director. Speaking at the OTTtv World Summit yesterday, James Alexander said that the major benefit of having both the Sky and the Now TV brands in the market is […]

Freeview mulls ‘deeper integration’ with Netflix, Amazon, Now TV

Freeview is mulling whether over-the-top services like Netflix, Amazon Prime and Now TV should be “deeper integrated” within its connected Freeview Play offering. Speaking at the OTTtv World Summit yesterday, Freeview marketing director, Owen Jenkinson, described OTT services as a “fantastic complement” to Freeview Play and said they present “an alternative option for the growing […]

Disney CEO: ESPN streaming service may take cues from Now TV

Disney’s planned ESPN streaming service will not have a one-size-fits-all payment model and could take its cues from Sky’s Now TV service, according to Bob Iger. Speaking at Goldman Sachs’ 25th Annual Communacopia Conference in New York yesterday, the Disney CEO said the forthcoming ESPN offering may enable users to pay for “a specific sport, maybe even […]

Viceland launches in UK on Sky and Now TV

Viceland, the new linear TV channel from Vice Media, has launched in the UK on Sky’s pay TV platform and its Now TV OTT TV service. The channel, helmed by Hollywood director and producer Spike Jonze, will be available 24 hours a day, with a diet of lifestyle and entertainment programming aimed at a young […]

Now TV: Game of Thrones gets triple the views of any other show

Game of Thrones has proved the most successful TV show “by far” on Sky’s four-year old over-the-top service Now TV, IBC delegates heard yesterday. Speaking on a panel named ‘What do audiences really want? The truth about changing TV consumption’, Now TV’s strategy and proposition director, James Alexander, said while some individual movies can return […]

Sky reportedly planning to launch Now TV in Spain

Sky is planning to expand its presence in more European markets, kicking off with the launch of a version of its Now TV online service in Spain, according to a report by the UK’s Sunday Telegraph newspaper. According to the Sunday Telegraph, Sky sees the launch of Now TV in Spain, where the service is […]

Netflix extends lead as back-catalogue content drives UK SVOD growth

Netflix is by far the most popular paid-for video-on-demand service in the UK, and is increasing its lead, while BBC iPlayer is the most used among all VoD services, according to the latest edition of Ofcom’s Communications Market Report. According to the survey, 23% of UK adults used Netflix on average each week this year, […]

Sky launches triple-play Now TV bundle with new smart box

Sky’s standalone digital service Now TV has launched what it claims is the UK’s first contract-free triple play bundle – offering TV, broadband and call bundles. The Now TV Combo is due to launch next month alongside the latest generation of the Roku-powered Now TV Smart Box – which includes a new homepage and frequently […]