Now TV


Now TV plans Entertainment Pass price increase

Sky-owned over-the-top video service, Now TV, is set to increase the price of its Entertainment Pass in mid-August. From August 15 the cost of the entertainment package will increase from £6.99 (€7.98) per-month to £7.99 per-month. The news came ahead of the debut of Game of Thrones season seven, which viewers can live-stream with a […]

Netflix ‘under threat as top VOD net for UK youth’

Netflix remains the most popular service for British children and teenagers, but Amazon Prime Video and Now TV are gaining ground, a new study has found. Some 58% of 13-19 year-olds polled by WPP-owned ad firm MediaCom use Netflix, making it the most popular UK subscription VOD service within the age group. However, it is […]

Now TV having ‘no impact’ on core pay TV base

Sky’s Now TV “strategy is working” without any impact on the pay TV operator core base, and the OTT TV service’s customers are increasingly taking multiple packages, according to Marina Storti, director of strategy at Now TV. Despite consumers being able to take and drop single packages via Now TV’s system of flexible day, week […]

Sky launches Now TV in Ireland

Sky has launched its stand-alone online streaming service, Now TV, in Ireland for the first time. Now TV went live in the UK in 2012 and lets viewers access content through a range of flexible, contract-free packages. From today, viewers in Ireland will be able to buy a Now TV Entertainment Month Pass for €15 […]

Sky Store director exiting

Long-serving Sky executive Simon Creasey is leaving the UK pay TV giant. He will leave Sky – and the TV industry – next month to become chief marketing officer at high-end cycling apparel business Le Col. Creasey is credited with launching Sky’s low-cost Now TV service, and was more recently director of the company’s download […]

Vodafone Italy strikes deal with Sky for Now TV as launch nears

Vodafone and Sky Italia have struck a deal whereby the mobile giant will integrate Sky’s over-the-top Now TV offering into the forthcoming Vodafone TV service, in a move described by Sky as “imminent”. The deal will mean that Vodafone TV customers will have access to channels including Sky One, Fox Life and documentary channels including […]

GfK: 98% of UK OTT viewing done in-home

Some 98% of content from over-the-top services like Netflix is viewed in the home, according to new UK TV viewing research by GfK. The research firm claimed that watching subscription video content on Netflix, Amazon and Now TV is, for now, “most definitely an in-home entertainment experience”, and noted “surprisingly low audience numbers on mobile devices”. […]

Now TV ‘wouldn’t have succeeded without Sky backing’

Now TV wouldn’t have succeeded without the backing of Sky, but has benefitted from not using the Sky brand, according to Now TV’s strategy and propositions director. Speaking at the OTTtv World Summit yesterday, James Alexander said that the major benefit of having both the Sky and the Now TV brands in the market is […]

Freeview mulls ‘deeper integration’ with Netflix, Amazon, Now TV

Freeview is mulling whether over-the-top services like Netflix, Amazon Prime and Now TV should be “deeper integrated” within its connected Freeview Play offering. Speaking at the OTTtv World Summit yesterday, Freeview marketing director, Owen Jenkinson, described OTT services as a “fantastic complement” to Freeview Play and said they present “an alternative option for the growing […]

Disney CEO: ESPN streaming service may take cues from Now TV

Disney’s planned ESPN streaming service will not have a one-size-fits-all payment model and could take its cues from Sky’s Now TV service, according to Bob Iger. Speaking at Goldman Sachs’ 25th Annual Communacopia Conference in New York yesterday, the Disney CEO said the forthcoming ESPN offering may enable users to pay for “a specific sport, maybe even […]