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Nielsen adds A+E Networks to US dynamic ad insertion pilot
Nielsen is expanding its US dynamic ad insertion (DAI) pilot, with A+E Networks to begin…
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UK competition watchdog approves Nielsen ad intelligence acquisition
UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising…
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Eutelsat claims top spot in key West African markets
Eutelsat has claimed the status of satellite market leader in the west African markets of…
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Nielsen’s Gracenote launches mobile video analytics solution
Nielsen-owned Gracenote has launched a new Mobile Video Analytics solution designed to offer insights into…
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Sky overtakes P&G as UK’s biggest traditional advertising spender
Pay TV operator Sky has overtaken Procter & Gamble as the biggest spender on traditional…
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Nielsen to measure YouTube mobile app ads in UK, France and Germany
Ratings agency Nielsen has launched advertising measurement on YouTube’s mobile app via its digital ad…
2 min read
Nielsen integrates Gracenote smart TV data
Nielsen has announced plans to use Gracenote’s real-time smart TV data to enhance Nielsen Marketing…
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Nielsen begins measuring Netflix and SVOD
US ratings agency Nielsen has started offering a syndicated solution to measure subscription video-on-demand and…
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Nielsen: traditional TV signal reception up in the US
The percentage of US homes with TVs receiving traditional TV signals is currently 96.5%, an…
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Nielsen starts to count YouTube, Hulu live TV metrics
Nielsen has added viewing data from YouTube TV and Hulu’s new live TV service to…