Advertisers stick with TV as web spend grows

Television remains the dominant medium for advertising investment, but web spend is growing at a much quicker rate, new Nielsen research shows. A Global AdView Pulse report showed TV accounted for 59% of all media ad spend in the first quarter of this year, growing at a rate of 3.5% year-on-year. However, besides a 2.9% […]

Nielsen launches online TV ratings pilot

US-based rating agency Nielsen has launched a pilot programme that will see measure audiences for TV content viewed online. The Nielsen Digital Program Ratings trial will begin later this month and run through July, with participation from the five major TV networks – NBC, CBS, ABC, Fox, and The CW – along with A+E, Discovery, Univision […]

Nielsen to begin measuring online viewing

US-based rating agency Nielsen is to begin measuring online viewing in what is seen as a response to concerns by broadcasters that falling ratings could be attributed to viewers migrating to online without their views of content being measured. The company revealed in a memo to clients that it would begin measuring online viewing through […]

Nielsen partners with Twitter for TV ratings

Twitter and media measurement company Nielsen are creating a ratings system based on the amount of Twitter conversation around TV shows. The Nielsen Twitter TV Rating will deliver a syndicated-standard metric around the reach of TV conversation on Twitter. Nielsen said the system aims to give TV networks and advertisers real-time metrics to help them […]

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