Nielsen adds demographics to Twitter

Nielsen has launched a new service measuring Twitter TV demographics across 250 US channels. The service gives Nielsen customers age and demographic info for Twitter users writing about TV and Nielsen said that it has already cast new light on the Twitter and TV audience. Key findings include that the Twitter/TV audience spans both genders […]

Super Bowl generates 1.8 billion Twitter TV impressions

Sunday’s Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3 million people, according to Nielsen stats. The research firm’s social TV analytics division, Nielsen SocialGuide, said that Twitter activity peaked at 10:00 pm when the Seattle Seahawks beat the Denver Broncos, with a total of 301,400 Tweets sent during the […]

TV advertising spend up 4.3%

TV advertising represented 57.6% of total global ad spend in Q3 2013 – up 4.3% in the first three quarters of last year, according to new Nielsen stats.  The research firm’s Global AdView Pulse report said that despite the “rapid growth” of display internet ad budgets, with display ads growing by more than 32% in the […]

Nielsen launches Twitter TV ratings

Nielsen has launched its Twitter TV Ratings service, claiming it will be the first to measure  total activity and reach of TV-related conversation on the micro-blogging network.  The ratings service is designed to measure both the number of people tweeting about a TV programme, as well as the people who view those tweets. Nielsen said […]

Two in five Americans now use Netflix, says Nielsen

US research and ratings firm Nielsen says that 38% of Americans now “use or subscribe to” Netflix – a significant increase on the 2012 figure of 31%. Netflix’s chief rival Amazon registered a 13% usage rate, according to Nielsen, compared with 7% last year. The findings were released in Nielsen’s latest Cross Platform Report, which […]

TiVo appoints long-serving Nielsen exec

DVR-maker TiVo has appointed Sheryl Harkins, a 17-year veteran with research firm Nielsen, to its research and analytics division.  Harkins will lead TiVo Research and Analytics’ (TRA’s) consumer packaged goods (CPG) sales division as senior vice-president and brings to the role 25 years of experience delivering advertising and audience measurement solutions for brand advertisers and […]

Twitter activity influencing TV viewing

Twitter activity does help drive audience tune-in for TV shows according to a new study by Nielsen. The research firm claims its Twitter Causation Study is the first to provide statistical evidence of a “two-way causal influence” between broadcast TV tune-in and Twitter conversation around that show, confirming what many in the industry have long suspected. […]

Advertisers stick with TV as web spend grows

Television remains the dominant medium for advertising investment, but web spend is growing at a much quicker rate, new Nielsen research shows. A Global AdView Pulse report showed TV accounted for 59% of all media ad spend in the first quarter of this year, growing at a rate of 3.5% year-on-year. However, besides a 2.9% […]

Nielsen launches online TV ratings pilot

US-based rating agency Nielsen has launched a pilot programme that will see measure audiences for TV content viewed online. The Nielsen Digital Program Ratings trial will begin later this month and run through July, with participation from the five major TV networks – NBC, CBS, ABC, Fox, and The CW – along with A+E, Discovery, Univision […]

Nielsen to begin measuring online viewing

US-based rating agency Nielsen is to begin measuring online viewing in what is seen as a response to concerns by broadcasters that falling ratings could be attributed to viewers migrating to online without their views of content being measured. The company revealed in a memo to clients that it would begin measuring online viewing through […]