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2 min read
Nielsen’s Clarken steps down as CCO
Measurement firm Nielsen is on the hunt for a new chief commercial officer after it…
2 min read
Nielsen invests in brand-safety firm OpenSlate
Nielsen has acquired a minority stake in brand-safety measurement company OpenSlate. The company said that…
1 min read
Gracenote launches Video ID Distribution system
Nielsen-owned Gracenote has launched a new Video ID Distribution system. The company says that this…
1 min read
Nielsen viewer stats differ from Netflix Stranger Things claim
The eagerly-awaited third season of Netflix hit Stranger Things has captured the pop culture zeitgeist…
1 min read
beIN Sports renews Nielsen deal
Qatari beIN Sports has signed a long-term national TV measurement agreement with Nielsen. The deal…
1 min read
Riot partners with Nielsen for esports monitoring
Games publisher Riot has announced a partnership with Nielsen to better value the exposure of…
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Gracenote launches Video Popularity Score
Nielsen-owned Gracenote has announced the launch of Gracenote Video Popularity Score. The service is a…
1 min read
Nielsen expands measurement for YouTube app on mobile to 26 new countries
Nielsen has expanded its advertising measurement to YouTube’s mobile app. Nielsen Digital Ad Ratings for…
1 min read
Nielsen acquires Sorenson Media in addressable ad push
Nielsen has acquired Sorenson Media, an addressable TV technology provider that aims to transform TV…
1 min read
Gracenote launches descriptive metadata solution
Nielsen-owned Gracenote has launched a descriptive metadata solution that is designed to produce more contextually…