MyPrime


Liberty Global: Netflix showed the way but won’t dominate OTT

Netflix has taught the slow-off-the-mark pay TV industry the value of over-the-top video, but will not be one of just a few sole players in this space in the future, according to Liberty Global’s Jim Ryan. Speaking at the OTT TV World Summit yesterday, Liberty Global SVP and chief strategy officer Ryan said that while […]

UPC Cablecom launches SVoD service ahead of Netflix’s arrival

Liberty Global-owned Swiss cable operator, UPC Cablecom, has launched a subscription video-on-demand offering, MyPrime, with content including several thousand classic films, series, children’s programmes and documentaries as well as programming from public broadcaster SRF. The move comes ahead of Netflix’s imminent launch in the country.  MyPrime is available for CHF9.95 (€8.24), or for no additional […]